Stephen Walker – Opinionated Ad Man, Writer and Author

  • You, Me, and the never ending content carnival

    I gave myself a little talking to today. “Sit down. Wipe the Cheeto dust off your fingers if you must. We gotta talk.” Me to my 18yo self basically. As much as I could go back to my younger self and instil whatever wisdom I have painfully obtained over the years. It still leads me…

  • Writers block is a lying liar that lies. This kicks it to the curb…

    You know the drill. You’re sitting there, staring at the blinking cursor. The coffee’s cold, your brain feels like a sad lump of potato salad left out at a barbecue, and the only thing you’re creating is a growing sense of dread. Then it happens. Your body betrays you. You blink. Maybe just a little…

  • A little bit of Sun and gratitude

    Heading into a nice little sun filled weekend. I just wanted to take the time to say thank you and how much I appreciate you taking the time out of your day to read and reply to my shenanigans. I’ve made people laugh, cry or irrationally angry over technology, business, psychology and even books, movies…

  • And so it begins… (You won’t believe it)

    Check this headline out “Netflix will show generative AI ads midway through streams in 2026″ Netflix (and every other corporate shytlord) is doubling down on ways to distract you, monetise your attention, and make “content consumption” your default state. Meanwhile, social media feeds you carefully curated highlight reels of others… Making it easy to feel…

  • Bloodlines and familiarity

    So a few days ago I wrote about watching some of the classic Final Destination movies. And tonight I thought I’d treat myself by taking myself on a date to watch the new Final Destination Bloodlines… Let me tell you. It was equal bits cheesy and great all wrapped into one. The thing with these…

  • Why You Shouldn’t Argue About Pineapple on Pizza Anymore

    So we all get caught chasing micro hits of dopamine while doomscrolling our way through another social media hellscape of the day… Similar to how a rat would inside of a Skinner box except the box is your phone, and the cheese is that glorious, glowing red notification. And so this whole “you gotta do…

  • How to make your first coins online doing things you love

    Hey you. Yes, you. The one reading this post instead of working or whatever… I get asked this occasionally and so I thought I’d just give you the down and dirty way of making coins on the internet. And like everyone now in this space we’ve all started off by googling something like “how to…

  • Zero Personality? No Problem.

    Here’s how you can build a “voice” so entertaining even your inner critic will shut up and listen… But first let’s hit a little truth. Not everyone’s born with the electric charm of a stand up comic. (R.I.P George Carlin) And you? Maybe you’re about as riveting as a beige wall at dusk. Maybe you…

  • Scaremail

    As you know I’m always on the lookout for creatives who love their craft. David Viergutz aka The Master of Malic doesn’t disappoint. Side mission: During the 2020 lockdown I started a $5 letter. I’d write anything and mail it out to anyone anywhere in the world. It was fun and people loved it. It…

  • Sometimes you need a clown with a chainsaw

    You ever get that itch? Not the “should probably see a doctor” kind. But the one where you want something gloriously dumb, gory, and absolutely unapologetic in its pursuit of fun? Yeah. Here comes Clown in a Cornfield. Cause sometimes you want a clown with a grudge and a combine harvester and not some prime…

  • ou Can’t Cheat Death (Or My Bloody Email List, Mate)

    Pull up a chair. Wipe off the mysterious pub goo first, unless you want to lose a hand to the sticky abyss. Settle in, because I’m about to drop a couple truth bombs with the grace of a Final Destination premonition meaning, zero grace, and a fuckload of broken glass. So… Final Destination: Bloodline. (Holy…

  • A bit of hip hop-ity soul

    When you’re online. Your life is usually run by some internet algorithms force fed into your eyeballs on whatever platform you use. They’re cleverly tailored to the posts we interact with, the things we share and where exactly we’re interacting from. Usually when I’m researching ideas or concepts I’m all over the web. From Youtube…

  • Thinking is hard and words are harder

    We’ve all been there… Brain turned to lukewarm, lumpy potato slop, thoughts dribbling through your mental colander like sad, watery starch. You’re staring at a blank page that’s staring back with all the silent judgment of a disappointed parent. The cursor blinks. And blinks. And blinks. And you? You got nothing. The brain tank is…

  • On Sensitivity, like Pappa Hemingway would’ve written.

    I’ve been on a Hemingway kick again and so I thought I’d write a little prose the way he would’ve… I think I nailed it but hey, it’s the message that counts. On Sensitivity Don’t apologise for being sensitive. It’s not weakness. It’s strength. A leopard never apologises for sharp hearing, night vision, or keen…

  • May the 4th be with you, duh.

    So I’m sitting here in my Vader socks (the ones with the little capes on the back) and my ancient Empire Strikes Back t-shirt that’s barely holding together, thinking about what Star Wars has meant to me over the years. Not just the movies. The whole damn universe, the fandom, the arguments about whether Han…

  • Days Gone

    I don’t very often get sucked into vidyagame But while taking some time off. I got sucked into Days Gone and today I needed to write about it. And if you know me, you know how I get with these post apocalyptic survival games (obsessive, slightly unhinged, definitely sleep deprived) Starting off. The game isn’t…

  • Inbox Zero: A Love Story

    “You did it. You’ve finally scaled the Everest of modern technobullshit… Inbox Zero. And not the fake kind, where you just archive everything and hope no one notices. No. You fought the beast. You unsubscribed. You purged. You deleted.” This was the my day. I kept telling myself some wild heroes journey story like above.…

  • The slow agonising death of my favourite platform

    Today your favourite degenerate is in mourning over Twitter. POLITICO wrote a magically glorious meltdown piece about about Elon Musk’s hostile takeover. Sorry, “acquisition” of Twitter. Some people call it “X,” if they’re feeling masochistic. But holy mother of slow motion funeral marches, it’s like watching a once mighty beast, now wheezing and dripping social…

  • I wish I could bottle and sell this

    It’s that time of the year when I get some blood work done. Just to make sure everything is ticking over and still working. One thing I never tested before was Testosterone. And so today I found out that the reason for my sleep issues aka not being able to sleep properly is cause my…

  • The ego apocalypse

    One of my favourite marketers/guru’s are moments away from taking their group and nuking it. Why? No engagement. It’s all bullshit though. Engagement exists. It’s just been microwaved into a soggy, dopamine starved husk by the brain rot hordes. (You know the ones. The “Why isn’t this free?” crowd.) The “TL;DR” legion. The “But what…

  • The most important debate of our time probably

    Hey man. It feels like yesterday when we were going on about that stupid dress. Now here’s another fun little debate that’s popped up on the ‘ol internets… And Look, I know we usually talk about real stuff. Like your boss who is actually a hairball with a personality or my ongoing battle with existential…

  • Kevin Bacon, Dead Guys, and Writing Lessons (Yes, you need to read this)

    Picture this… it’s midnight, I’m three cold slices of pizza deep (still greasy, still judgmental), and I decide to check out this new series. The Bondsman. Why? Because Kevin Bacon. Because I have a soft spot for undead weirdness and because my brain craves some weird shit because everything lately has been a snooze fest.…

  • The unsexy way of getting people into your world.

    I posted this on the old book of faces and thought it would be of value to my favourite people… It’s also one of the most underrated ways to get higher quality people into your world too. And as you all know email for the most part is just text. (Well. The way I do…

  • It’s my fault for being literate

    Today was one of those days where I was supposed to do some research for a character I’m developing and well shit… It didn’t happen because I got sucked into the comment section of some youtube/reddit thread hole. I’ve popped a few pain pills before writing this cause I’m old so bare (bear?) with me.…

  • A little bit of rot

    Sometimes you need to shut off and do a little of what the kids call bed rotting. Stay in bed. Watch trash and eat pizza. I’ve done a little bit of that today but when it comes to movie time. Tonight I’m watching The Amateur. If you liked The Bourne films, this is like the…

  • Amplified scepticism

    12 months ago I wrote a “think piece” on the decline of the literary bloke which went hand in hand with what Will wrote. 12 months later I’m back. To be a Judge-y McJudgerson because there’s a big fat digital elephant in the room. Yes. You’ve seen me take a dig at A.I. and while…

  • A glitter bomb type invitation

    This is your official, gold embossed, glitter bombed invitation to leave. To get the hell out. To dropkick whatever sad, soul sucking scenario is gnawing at your ankles like one of those little rabid shit chihuahua’s that have mainlined a can of Red Bull. [Takes a deep breath] I see you squirm. Friends… If they’re…

  • Programmer logic > *

    Many moons ago I was a programmer. Some would say hacker because of the work I used to do. I was just a dude who looked at terrible code and logic and then simplified it. Just like in writing. I try to say the most with as few words as possible. Is it art, science…

  • All egged out but the present moment is your sword

    I’m in partial chocolate coma as a I write this. Ghost Dog: The Way of the Samurai is playing in the background. Life seems to be one of these rusty conveyor belts of past regrets, future anxieties, and a present moments. I mean we have many of these and the samurai knew this. This scene…

  • Easter’s here. Or it’s not.

    Maybe you celebrate it. Maybe you think the Easter Bunny is a furry capitalist conspiracy (which is fair lol) Either way, take the time off. If you celebrate… Eat the chocolate. Hug your weird family. Even Uncle Gary, who still thinks NFTs are a thing. Hide eggs like a deranged garden warlock. Watch the children…