The madness of saying the same thing 47 different ways

Sometimes I feel like I’m losing my fucking mind writing these emails.

Not because the ideas are bad.

I still believe everything I’m telling you. But because I’ve written about resistance seventeen times. I’ve explained the importance of daily practice in twelve different ways. I’ve dissected creative fear from every possible angle.

And I know I’ll write about all of it again next week.

Good ideas need repetition to sink in. Your brain doesn’t absorb life changing concepts on the first pass. It needs to hear them multiple times, in different contexts, with different examples, before something finally clicks.

I got off the phone today with my editor. It was only a short call but it’s the same message and concept splayed out in a different way.

Yes I get it, but holy hell, for the creator? This repetition feels insane.

I’m sitting here crafting another email about showing up consistently, and part of my brain is screaming, “You’ve already said this a trillion times, Move o… Find something new ffs.”

The boredom is real. The urge to chase shiny new topics instead of drilling down on fundamentals is overwhelming.

I’m even re-reading this tome of knowledge for probably the tenth time…

This is the hardest part of being creative that nobody talks about.

Getting past your own boredom with your message to serve the people who need to hear it.

While I’m over here feeling like a broken record, someone is reading about creative resistance for the first time. Someone else heard it before but wasn’t ready to act on it then. Another person needs to hear it exactly today, in exactly these words, to finally push through whatever’s been stopping them.

Such is the wheel of life or whatever. A lot of repetitions.

Plus I don’t think anyone ever consumes content chronologically. I don’t think I’d want to make things with that level of order. My brain just doesn’t work that way.

So I’ll keep writing about the same core truths in new ways. I’ll keep feeling mildly insane about it.

But it has to be said a few more times I reckon.

I trust my message/s…

Even if I want to lock myself in an insane asylum (sometimes)

Stephen Walker.


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