My homeboy Mike from Peaceful Profits, aka the only non-ai infected ghostwriting and training place left on the web (Probably) dropped this absolute banger of an email and so in good old fashioned homage. I’ll be sharing some of it here…
Grab a drink. It’s another meaty one and I agree 200% what he is putting down in there.
“There are conversations on the “book” side of Reddit going on right now about whether you should use AI to write your book.
Some people say it’s okay.
A quick scroll through pretty much any thread reveals what the other 90% of commenters think: ‘Why would I bother reading if they couldn’t be bothered writing it’
As the “upvotes” (the arrows) show there ^^, 82 people agree.
Here’s a comment from that same thread:
“A lot of people think “AI” is just conjuring stuff out of thin air…they don’t understand that it relies entirely on pre-existing work created by humans.”
– Reddit user, r/books
In other words:
If you’re an expert, and you’ve ever read a book written by someone in your industry and thought:
“Hmm, I disagree.”
Or:
“I’d do things differently.”
Or:
“Well, I know from experience that’s just plain wrong.”
…Then writing your book with AI will make it impossible to add anything new to your industry’s thinking.
Which also means:
It will be impossible for YOU to stand out amongst your industry’s sea of experts.
That has always mattered in the world of books, but it’ll matter a whole lot more going into 2026. That’s because our second prediction for the year is:
Prediction #2: Thought Leadership Will Matter More Than “Information Dumping.”
As an example, let’s take two imaginary books.
The first, “Ten Ways To Lose Weight”, was written in an afternoon by AI.
The second, “The 5 Day Diet”, was written by an actual dietician with 2 decades of industry experience.
Which is more likely to sell?
While there are no guarantees, our experience from working with over 1500 authors has shown us time and again that it’ll be the second option, The 5-Day Diet.
Why?
Because The 5 Day Diet tells the reader promises a system, a set of step-by-step instructions, and a new idea they’ve never tried before.
The author is exercising (no pun intended) their thought leadership in a way that makes it easy for the reader to get results.
It tells them what to do and what to not to do, and importantly, why.
You can jump onto ChatGPT and ask for it to create a weight loss plan for you…but would you really trust it?
Would you trust it against the dietician who has 20 years of experience under their belt?
Would you trust it to give you a plan that’s safe, effective, and useful…rather than some random approach spat out by a computer just to make you happy?
Judging by the commentary online, most people wouldn’t.
The fact is:
Books Built Around A Framework Almost Always Do Better Than Those Without One.
So what exactly is a “framework”?
It’s a structured way of solving a problem that makes it the obvious approach for your audience to take.
It makes your approach feel intentional, tested, and hard to replace.
Instead of saying “here are ten things you could try…”
A framework says:
“Here’s the method I use, here’s the order it works in, and here’s why this works better than the alternatives.”
Deep down, what people are looking for is someone who has “figured it out”…whatever “it” might be.
Weight loss.
Marketing.
Life.
The reader isn’t looking to be lectured to or have their brains filled with facts. They want someone who can say, “do you have this problem? Here’s how I solved it, and here’s how you can too.”
…And nothing says, “I figured it out” more than a book built around a framework.
Here’s How To Find Your Book’s Framework…
First: Look at the process you follow, the order you do things in, and the mistakes you help people avoid…
Then: Ask yourself where people usually get stuck, confused, or frustrated (and how you’ve learned to work around those roadblocks…)
Finally: Give that approach an “un-Google-able” name that makes it unmistakably yours, something that no one else can lay claim to.
That way, the only way that people can learn about your approach is to go right to the source.
Keep in mind:
You’re not just “making up” an approach and giving it a fancy name.
Instead, you’re codifying the knowledge that’s already in your head into something tangible that your readers can learn, apply, and benefit from.
And when they do, your book’s success becomes inevitable.
That ties into our third and final prediction about book marketing for 2026 (and how you can use it to turn one book sale into 100 more).
More in our next email.
To your success,
The Peaceful Profits Team”
The TL;DR version:
AI generated bullshit is going to be bullshit either way and make you look like a complete ass going into 2026 if you’re trying to use it to share your thought leadership (God, I hate that phrase) and there is a framework you need to follow if you want to get something non-fiction out into the world that absolutely slaps and gives people results/hope etc.
Go give Mike and the crew some love and if you ever want to have something professionally written. You can either pay me an obscene amount of money to do it for you, or a less obscene amount of money to Mike and his team because they are awesome.
Stephen Walker.