I wrote a post on FB today outlining what us nerds like to call ad fatigue.
Which is boring cause all it is, is when your ad starts to die off and you gotta refresh it by either writing some new words, changing the image/s and all of that fun stuff.
But the biggest thing which nobody is talking about yet is what I call Visual Fatigue.
And mark my goddamn words, some guru clown is going to trademark this term, slap a $2,997 course on it, and ride it straight to the bank before the Zuck-gorithm eats them alive.
Now I like to use words to create pictures, but what if you have to use fancy pictures and what not?
This is where A.I. is pushing us full steam ahead. Everyone and their dog is pumping out the same A.I. generated slop. Same faces. Same “futuristic” neon glows. Same stock-photo-energy-but-make-it-“edgy.” bs.
Yeah, it works… for now.
But soon? Your audience’s brains will glaze over faster than a donut in a tech bro’s “synergistical” meeting. (I don’t know if that’s a word but I’m gonna roll with it)
Market sophistication is already a beast. Now add visual fatigue to the mix, and congratulations. You’ve turned advertising into a game of Who Can Be the Least Generic?
And the shocking thing (Not really lol)
The A.I. Bros are clueless.
They’re too busy deepthroating the “content at scale” Kool-Aid to realise they’re flooding the web with algorithmic vomit. But hey, keep pumping out those same-y, soulless visuals until…
…oops! The next shiny object drops, and suddenly it’s “Actually, authenticity is the new growth hack.”
Just wait. The reckoning is coming. And when it hits? The pivot will be glorious.
Tech bro meme because I’m having fun ragging on them.
Stephen Walker
P.S. If you’re reading this and thinking “Not me, I’m different!” Congrats, you’re the target audience for that $2,997 course.