12 months ago I wrote a “think piece” on the decline of the literary bloke which went hand in hand with what Will wrote.
12 months later I’m back. To be a Judge-y McJudgerson because there’s a big fat digital elephant in the room.
Yes. You’ve seen me take a dig at A.I. and while I’m not inherently against it.
(It has its use cases, especially for research like I use it for)
The dangerous thing that is now happening and I predicted it just after I was talking about the literary decline…
Is the amplification of scepticism and folding mental fuckery of what I like to call visual fatigue.
You can’t swipe a couple of times on any social media platform without seeing some form of A.I. generated horseshit pop up on your feed.
I can’t even have a morning doom scroll with a coffee in hand without coming across a reel with some robot voice and obnoxiously over driven audio bollocks skull fucking my ear holes.
There’s this knee jerk reaction everyone is slowly becoming accustomed to, where if they come across a glossy A.I. generated image, audio or piece of text. They swipe away never to return.
And for a lot of us. That is a problem cause hey…
We’re the genuine creatives who use those places to sell our warez.
The thing is. I love what I do and you love what you do too and so the only way we stay top of mind is to be unapologetically yourself. It pains me to write those last two words cause they’ve been floating around the woo woo space for years but it is true.
Unapologetically yourself will be the measuring stick and the marker that’ll suck the ones who dig your vibe into your orbit, and when they do partake of your kool-aid, they’ll become fans, friends and customers for life.
The one way you can do that, is to do what I do and that is, to write silly emails like this and then tell people about them on those social media platforms.
Write about what interests you. Mix in your work. Your products or services. Hell… share the things that piss you off or set your soul on fire and you’ll never go wrong.
Yeah, I may be one of those far out there marketing nerds who stray from the trendy things but that’s just who I am.
I want you to drink my kool-aid (cause it’s tasty obviously) but I also want you to have fun and see that even if everything is going to hell in a handbasket. We can make things fun and less robotic like everyone else.
But on that note. I need go get some supplies from the local shops before they close cause 21:30pm is the right time to do it…
Stephen Walker