Check this headline out “Netflix will show generative AI ads midway through streams in 2026″
Netflix (and every other corporate shytlord) is doubling down on ways to distract you, monetise your attention, and make “content consumption” your default state.
Meanwhile, social media feeds you carefully curated highlight reels of others…
Making it easy to feel like you, raw, real, and unpolished aren’t enough.
And the crazy thing is. The more the world tries to homogenise, commodify, and shrink you into a “target audience,” the more powerful it becomes to show up exactly as you are.
Authenticity is genuine rebellion, like going back to the punk days.
And consistency is your superpower.
Cause showing up in the way you want is what’ll set you apart.
You remember when we used to sit around the campfire when we were younger and technology wasn’t all in your face?
We’d shoot the shit, tell stories, laugh and even fall in love.
Those were the simpler times. (The better times imho)
And the thing is. People are now slowly looking for it in the online space too.
Blogs, forums and shitty sites built by solo folks and yes…
Email too.
There is a shift happening and when it takes off. If you’re showing up as your weird self every day. People we see you as the “campfire” they want to hang around.
So if you haven’t written that blog post, email or built a terribly shitty site to sell your warez…
Get to it.
Stephen Walker
Obnoxiously super long hyperlink to the article that did this write up if you’re curious to read it…
P.S. The next time Netflix tries to sell you a mid roll ad for something you don’t need, remember this… Your attention is valuable. Spend it on things (and people) that deserve it. Starting with you.