Category: Words

Confession time. Somewhere along the way I started doing the thing I swore I’d never do. I started behaving. I know I know… Polishing ideas before sending them. Sitting on the weird ones. Asking myself grown up questions like “is this on strategy?” Which is the…

This wasn’t an email I wanted to write because this belongs in a 120 page physical book that people need to re-read over and over again. (I’m still writing it) But I’m gonna give you the TL;DR version. So grab a drink and prepare your eyeballs,…

I seem to be on a role lately and well I’m not surprised this happens, it just seems to be happening more often than not. Guru posts some post/platitude that is factually incorrect and contradicts itself in all 3 acts of the short little post. Me,…

Around 1926 a charming lad decided to visit Al Capone, who at the time was probably the most feared gangster back then. He had an elegant accent and introduced himself as Count Victor Lustig. He basically promised Capone that if he gave him $50k he could…

Straight up, unfiltered, pure grade sociopaths… We try to sanitise youth with cartoon dogs and participation trophies, but a school playground is the equivalent of Mad Max’s Thunderdome… Except it’s covered in woodchips and sticky juice box residue and snot and all the gross things that…

Seriously? Like honestly, what are we here for? I get there’s the whole religious aspect of it and then there’s the whole nihilistic aspect of things and we hit this moral grey line where people are like “fucks aren’t given…” Which is all fine and dandy…

And that school is the old school. I’ve been speaking to a lot the younger gen lately on and off and as much as they can be painfully infuriating with their tiktok addiction and brain rot… There seems to be a sub section of them that…

Long story short. A few years ago I stumbled upon Scott Sheper’s book on the Zettelkaste. It was a more fundamental look at Niklas Luhmann’s system he created in the 50s. I’m not gonna bother you with the lore of it all because the rabbit hole…

“I’m tired, boss. Tired of being on the road, lonely as a sparrow in the rain. I’m tired of never having a buddy to be with, or tell me where we’s coming from or going to, or why. Mostly I’m tired of people being ugly to…

…but I’m back and want to hear everything. Hey… I know I should’ve told you I was vanishing for a short while, but honestly, I didn’t plan it. One day I just looked at my screen and felt this overwhelming urge to throw my computer into…

I’m sure you’ve seen it awash across social media today. People and their lukewarm takes on Trump and his most controversial statement. Rhetoric in action and even though he’s an absolute psychopath. You have to admire his ability to wind people up with emotionally charged language.…

This is all new to me. Looks like 2026 is the year of the polarity coach and I don’t know if I should be dying from laughter or feeling a little sad. I’ll figure it out later anyways… Fresh off of the guru carousel, everywhere I…

By Me, To Me, About Me, For You… (I’ve been asked by a few folks how it feels like to live inside of my own head) Here’s a monologue of the type of shit that I write when I need to just write and honestly it…

Ryan Holiday was wrong. Our ego is not our enemy. Yes there’s a time where we need to put our ego to the side and just look at things from a different lens, but when it comes to building your own little world. You have to…

When you write something real. Something that bleeds a little, something that costs you something to put on the page. Remember this… …you’re performing a quiet act of immortality. Every sentence you craft carries a fragment of who you are. Your particular way of seeing the…

Nothing cracks me up more than watching someone try to psychoanalyse you out of your own position, then immediately fold like a cheap suit the moment you push back. You post something with clear reasoning. You explain your stance. You lay out exactly why you believe…

I recently discovered I’m a polymath, and suddenly my entire life kinda makes a little more sense. Not the scattered, unfocused, “jack of all trades, master of none” bullshit I’ve been telling myself for years. An actual polymath. Someone whose brain is wired to excel across…

I’m taking the weekend off to binge Mayor of Kingstown and catch up on the books that have been giving me dirty looks from my bookshelf. No content creation. No strategic networking. No optimising my morning routine with kale and room temperature water or measuring my…

Strap in. Buckle your seatbelts. Duct tape your frontal lobe to the dashboard because we’re going on a RIDE through the screaming neon hellscape of advertising, and I promise you, you’re not gonna like what you find when we get there. So. I’m on Twitter today.…

I just paid someone £500 to basically bully my subconscious into submission… And before you ask. Not therapy. Not Coaching. Not some airy-fairy hand-holding session where someone validates my feelings and tells me everything’s gonna be okay. I paid someone to systematically dismantle every bullshit excuse…

This week has been pile on city, and I’m watching people I used to respect turn into schoolyard bullies with blue checkmarks and LinkedIn profiles. Everyone’s got a take. Everyone’s got an opinion. Everyone’s got their pitchforks sharpened and ready to go after whoever’s been designated…

I spent another day unpacking old notebooks out of boxes. Went through an old diary that had notes from the time I was balls deep in the studying of Søren Kierkegaard. The quick skinny on the dude: “Søren Aabye Kierkegaard was a Danish theologian, philosopher, poet,…

I can’t remember the saying but you’ve heard it before… Something something all work and no play makes you blah blah. It’s true. We’ve gotten to that point where we’re trying to just posture and pretend to the masses that we’re being so productive and business-like…

I wanted to write about this but my man Chuck Wendig put it out there before me. So grab a glass of water or whatever and have a quick read of his words below… “I wanna talk about Cameron’s The Terminator and Carpenter’s The Thing, but…

Isaac Asimov is spinning in his grave so fast you could power a small city with the kinetic energy… The man who gave us the Three Laws of Robotics, which is unironically the foundational ethical framework for artificial intelligence, is watching humanity turn his careful philosophical…

A dead poet in Los Angeles figured this out 40 years ago… I need to tell you something and you’re probably not gonna like it. Your writing voice. The one you’ve been carefully cultivating, polishing, workshopping, and deploying like a proud parent who puts their kids…

As I’m closing out on a week long water fast. I thought I’d re-share something that tips the scales in your favour if you use it ethically. One of my favourite films wrapped in biblical lessons which a lot of people seem to overlook… We’re gonna…

So it’s not a secret that I’ve been unwinding myself from doing client work for the last few years. Frankly, I’ve just been so bored of people flip flopping into different “things” and then when the things that were working get changed and said clients lose…

Rage bait has become the crack cocaine of modern marketing. Crazy thing is we’re addicted to it because we can’t help to either click on it or engage with it. Every day, some entrepreneur posts something intentionally inflammatory just to get engagement. “Unpopular opinion: Your morning…

Which also sounds gross by design… But it’s the ability to actually think. While everyone else is outsourcing their brains to ChatGPT or the LLM of their choice, you’re going to be the one they pay premium rates to, to fix their fuckups. “AI” is taking…