I just paid someone £500 to basically bully my subconscious into submission…
And before you ask.
Not therapy.
Not Coaching.
Not some airy-fairy hand-holding session where someone validates my feelings and tells me everything’s gonna be okay.
I paid someone to systematically dismantle every bullshit excuse my brain has been feeding me about why I can’t get to where I want to be in the next 12-18 months.
Mad thing is. It worked.
And as much as I know so much about the subconscious. I can tell you straight up that it’s not your friend. It’s a lazy, comfort-seeking, change-resistant piece of biological software that would rather keep you exactly where you are.
Your brain will manufacture elaborate stories about why you can’t start that business, why you’re not ready to charge premium prices, why you need to wait until conditions are perfect before you make your move. It’s like having a pessimistic roommate living in your head, constantly talking you out of everything that might actually improve your life.
You would probably think I’ve got a touch of insanity if you ever got your hands on the yellow notepads I’ve constantly re-written things on to force my brain and subconscious into submission…
Although, sometimes you need to hire someone whose job it is to call bullshit on your bullshit.
I paid £500 for someone to look at my goals, look at my excuses, and systematically tear apart every single reason I’d been giving myself for not being further along.
No sugar-coating.
“You say you want to 10x your income, but you’re still pricing like you’re afraid someone might actually pay you.”
You say you want to build an audience, but you post once a week like you’re rationing your thoughts.”
“You say you want to be taken seriously, but you won’t even take yourself seriously enough to invest in the tools you need.”
Each observation was like a slap across the face. Painful, necessary, and exactly what my delusional brain needed to hear.
The ROI on that £500? Immeasurable. Because now I can see clearly what I’ve been avoiding, what I’ve been sabotaging, and what I need to actually do instead of what I’ve been pretending to do.
We’re very good at pretending btw.
This is why you need to invest in yourself, especially on those dark days when you can’t see anything getting better. Especially when your brain is telling you that spending money on your growth is wasteful, selfish, or premature.
Your brain is lying to you. It wants you to stay small, safe, and predictable. It would rather you stay broke and comfortable than rich and uncertain. It will convince you that you can figure everything out on your own, that you don’t need help, that investing in your development is a luxury you can’t afford.
The person you are right now, with your current mindset, current habits, current limitations, is not capable of creating the life you want. If you were, you’d already have it. The gap between where you are and where you want to be isn’t just about strategy or tactics. You need to have your brain meat re-shaped so you can become the person who is worthy of it all.
And becoming that person requires outside intervention. It requires someone who can see your blind spots, call out your self sabotage, and push you past the comfort zone your brain is desperately trying to keep you in.
£500 to reprogram years of limiting beliefs? Bargain of the century.
I guess I should’ve listened to my boy Ben Settle a long time ago…
Stephen Walker.