I’m not gonna make you jump some hoops like you’re donning a robe.
I mean robes cool and all that but personally I prefer comfort.
Sweat pants and a shirt are my go to get up.
Anywho.
As creatives we are all doing the same thing in one way or the other.
Whether we’re writing books and stories, making music or sharing our drawings and paintings with the world.
There’s nothing unique about it and if you look at it from that point of view. It might even be considered sad.
But the world needs us. Humans need that creativity to connect and feel for lack of a better phrasing;
…Human.
So when everyone is doing the THING it ends up being the whole Signal V Noise and a lot of the time it’s all noise.
Signal is your unique sauce. It’s what you add to that meal you’re making that gives it the kick.
And in the creative world, what I liken to personality.
You need to be cultivating your personality and it’s easier than you think.
You need to share your unique ideas, your hobbies etc.
So you need to sit down and defining your unique voice that ties you to your work and makes you stand out…
And I’ll use my writing and my world as an example:
I’m always sharing my writing process and creative journey.
I try to develop a consistent tone of writing between serious and simple with humour thrown in the mix.
I share incredibly specific topics/themes I’m passionate about beyond just writing.
I mean I can talk about writing all day, but I always throw in glimpses of psychology and human behaviour that is sprinkled in with my marketing and sales background.
I’m the typical book nerd.
So I’ll write about my favourite authors and books and take what I’ve learnt and share it in my unique way.
I spend a lot of time outdoors, hiking and just being out in the wild.
I also like to troll people who have politics as their whole personality on Twitter.
It’s a mixture of education and entertainment and that’s just the way it should be.
Another little thing I’m starting to do more of is base my work and writing around creating;
what I call Content Pillars which are basically things that anchor me to my work…
Which are basically behind-the-scenes glimpses of my writing life.
Which include writing tips and craft discussions, personal experiences that shaped my stories and ideas, commentary on books/media in my genre and field of expertise and even snippets of my work-in-progress.
So take what you want from this and adapt it to whatever it is that you’re doing.
Future-creative-you will thank you for it and before you know it. You’ll have more people knocking at your metaphorical door wanting what you offer.
Stephen Walker