Hey you. Yes, you.
The one reading this post instead of working or whatever…
I get asked this occasionally and so I thought I’d just give you the down and dirty way of making coins on the internet.
And like everyone now in this space we’ve all started off by googling something like “how to make money online” only to then be bombarded with penis pills and shitty adverts on shitty blogs selling crap.
I actually miss the early 2000s internet tbh.
Anyways here goes…
You don’t need a degree, a trust fund, or the charisma of a golden retriever. You need a page.
Just like the one that landed you on this email list. Yeah, that one. The sneaky little opt in that promised forbidden knowledge and delivered, well, me. The one with the words and the things and the stuff.
And so it is with step 1.
The Page is the Thing
Call it a sales page, a landing page, a digital mousetrap. The goal? Catch eyeballs. (Not literally. Please don’t go all Cronenberg on your audience)
Write like you’re having a 1 on1 with your reader. Not a speech. Not a TED Talk. More like, “Hey, I see you. You want this thing? Here’s why you need it. Here’s why you’d be a fool not to click buy.”
Don’t overthink your first offer. Ebook? Mini course? Niche templates for left handed underwater basket weavers?
It does. Not. Matter.
Just pick something. Ship it. (Perfectionism is a corpse in a clown suit. Leave it behind.)
And if you see the things that are floating around on the internet now…
There is a market for EVERYTHING.
And so it is with a simple process.
If you’re good at a specific thing you can teach others how to do it. Let’s just for interest say you do Yoga and have done so for years.
You can jump onto Amazon and search for anything and everything Yoga related. Read some reviews, especially the terrible ones and see if there something that is missing. A likely problem that’s not specific.
So you’ve found the problem and you know how to solve it because hey you’ve been there.
So you spend a few hours writing a little guide or a mini book on the topic. It doesn’t have to be hundreds of pages. Just short and sweet and to the point.
So you’ve got your thing and you’re setting up your page to sell that thing. You’re basically in business.
Now you just need to get eyeballs on it.
Where do those eyeballs come from? Anywhere where people talk about Yoga.
Pinterest. Reddit. Facebook Groups and Pages, Twitter etc.
The thing is. It really is this simple. It’s not easy because you have to do a bit of work and learn a whole bunch of new things but once you make that first sale.
That’s when the shift inside happens.
And when you’ve got them on an email list that is just about Yoga and yoga best practices, guess what?
You can talk about Yoga and sell them more stuff about it too.
This is the type of thing I do and it’s fun.
Now go make a thing and go sell the thing.
Stephen Walker