Ever now and then some lost soul books a call with me and we shoot the shit for an hour.
This weekend just gone was one of them…
(Right before my LoTR and HP marathon)
The simple question which I got hit with which was:
“How do I make my content more ME as an artist / business owner?”
Now usually I’d roll my eyes in disappointment, but honestly I’m seeing it more an more on all of the platforms people are using.
The thing is. The A.I. hype train is starting to die off (go figure lol) and now everyone is pivoting back to the age old principles that have stood the test of time.
(In a marketing / creative sense that is)
The point of sharing this is just to make you aware that you’re going to start seeing this everywhere. So you best be prepped…
Unfortunately we need money in this capitalist run society and as a creative / artist / business human. I’m gonna say that you and I are pretty damn passionate about not starving to death. So we have to either sell our own warez or provide a service to customers or clients for money.
(If I had a body for Only Fans I’d be all over it tbh)
That way the wheels of commerce keeps spinning and we can live to fight another day.
Sadly a lot of people have been indoctrinated into believing that they need to share their wins from their clients and customers to *CHECKS NOTES* Get more clients and customers…
Now that’s this weird thing about social proof. There needs to be proof that you’re doing good work and aren’t trying to screw people over. I mean that’s a given, and it does work…
What people have happened to have forgotten is that at the other side of the screen, there is also just another meat puppet aka human just wanting to be treated like. You guessed it…
A human?
But how does this all fit in?
Well. I’m a human. You’re a human and I share my weird and wacky antics from online and offline with you in these here emails.
I’m the most entertaining boring person you’ve never met. (The lucky few who have met me can say the same) and yet I show up warts and all and let you get a peak inside of my world no matter how good or bad things are going.
You’ve probably in the past read about how I nearly opted out of wanting to participate on this planet any longer.
You’ve read my antics about a threesome that went wrong (shh don’t be a perv)
You’ve read my obsessive posts / rants about certain books / movies and all of the things.
I’d like to think you’d consider me a friend if we were ever to go out for a coffee or whatever.
That’s the crux of it all.
If you’re a creative / business human or whatever. Instead of chasing the bag all the time. Don’t forget to show the world that you’re a living, breathing flesh vessel who has good and bad days.
And if you have a buy button. Give people the opportunity to throw money at you cause if they don’t know what’s on the menu. How can they buy?
Either way. It’s a win win.
Human to human is where it’s at and where it’s always been. It’s just with all the shiny new things coming out. We’ve all gotten a little lost with it all.
If you can do the above. You’ll have unlimited ways to make more “ME” aka you, come out in what it is that you do.
Stephen Walker