Every now and then I get asked the question:
“What do you do and how do you do it?”
Now if you’re reading this. You know it’s an email and it’s a simple silly email.
That’s the whole thing but lemme give you a little more meat/context…
It’s a business model that’s simpler than microwaving a burrito at 3 AM while drunk on regret and cheap tequila.
Build a one-page website. A page. One. (It’s like a ransom note, but for emails.)
Offer something free. A PDF, a guide, a cursed meme, whatever. (Or charge $5. Doesn’t matter. The goal? Their email. The soul of the operation.)
Send emails. Cool shit. Weird shit. Emails that read like a raccoon typing Shakespeare after three Red Bulls. Build the cult.
You’re already doing this. Right now. You’re on my list because you tripped over my internet breadcrumbs (probably while Googling “how to survive the apocalypse with a credit card and a butter knife”)
When you click a link? Buy a book? That’s me, surviving. I get more coffee, cheese and I get to write more things and stuff.
Your hobby? Baking sourdough? Knitting sweaters for feral cats? Monetise that shit. Turn it into emails. Into a side hustle. Into a empire built on good writing and hope.
The math is simple:
You + weird passion + emails = money.
Money + consistency = not eating ramen forever.
I’m lazy and this is the laziest business model you can get.
Yeah you can start an OnlyFans but I’m not built for that.
I’m built for writing.
That’s it. Nothing magical at all. 1 page website + daily emails about the thing you offered + offers and cool shit = $
Now get to it.
Stephen Walker