Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.
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The gospel according to cringe.
Alright, gather ’round. Alex Becker dropped a banger of a post on FB today. A little bit of truth that most people will scroll by while they’re sitting on the toilet pretending their 9 to5 isn’t slowly murdering their soul.…
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For the Boys
[A love letter to myself] Listen up, brother. We need to talk. You and me. Man to man. Human to human. Whatever the fuck to whatever the fuck. Society’s been playing three card Monte with our emotions for decades, and…
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Why smart people use dumb words
I remember writing, as if the only thing I needed to do was impress my professor… I used words that required a dictionary and a philosophy degree. Paragraphs that said in fifty words what could be said in five. I…
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Life is too short
About an hour ago I ventured out in to the wild to grab a coffee from my favourite little cafe down the road. There’s football on, so generally this little town is dead while everyone’s packed together at the stadium…
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Steinbeck’s got the sauce.
Of Mice and Men and Grapes of Wrath are arguably John Steinbeck’s greatest contribution to the world of writing. And there was a quote he left behind when people asked him about being a great writer or on becoming a…
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silksong taught me the dark art of FOMO
This was gonna be a day to nerd out hard. 7 years of waiting. Silksong was supposed to launch… Us gamer nerds have been waiting for 7 years. Keeping an eye on the devs and seeing if they dropped any…
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It starts with one
That’s right. One decision. The decision that moves the needle forward in whatever it is you’re pursuing. I was asked last year what it mean to me, when it came to being an artist. Now that can be a complex…
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Have a day
So today I was up a lot earlier than usual. Today was going to be the day where I was going to be super productive. Except, I spent it reading old comics. Scrolling for spicy memes to add to my…
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The brain in a vat
“I shall suppose … that some malicious demon of the utmost power and cunning has employed all his energies in order to deceive me. I shall think that the sky, the air, the earth, colours, shapes, sounds and all external…
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You’re not AI don’t worry
So a couple of my writer buds on Twitter posed a bit of question to the group over the last week. The essence of the question that came up was: “How do you keep writing when people think you’re 100%…
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How to bribe your brain in to submission…
Picture this… You sit down to write your novel. You crack your knuckles, open that blank document, and then your brain immediately starts its greatest hits collection of self doubt. “This is going to take three months. Maybe six. Maybe…
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Cake day
‘Tis my Birthday. I’ve survived another year. As I’ve gotten older I just have a grateful appreciation to still be here on this earth. Today has been a day of laziness. I waited for a few books to arrive. A…
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What fallout’s vault-tec taught me about the darkest copywriting truth
Been binge watching the Fallout series and there’s this scene that made me pause mid bite of my sandwich. I mean it was a damn good sandwich and I rarely stop when I get going… Ella Purnell’s character Lucy. This…
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Breaking my macbook made me write better
Sometimes the best productivity hacks come from pure accident and desperation. Just over 12 months ago, I did something spectacularly stupid. Closed my MacBook lid down on the charger cable. You know that satisfying click when the laptop shuts? Yeah,…
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It felt like the hunger games today
Something was definitely in the water this morning. I wake up, grab my coffee, make the classic mistake of checking Facebook while my brain’s still soft and undefended. Big fucking error. It’s like I stepped into some alternate dimension where…
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Audiotape – Process Prolific
As promised. I’ve always said I’m going to do some more quick audio snippets. So here’s the next short little ramble. It’s more about my process and how you can use it too if you’re interested. Go here if you…
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Her stubborn Southern soul
John Kennedy Toole put a bullet in his brain in 1969. Thought his manuscript was garbage. Thought the world didn’t want to hear about Ignatius J. Reilly… This sweating, farting, medieval philosophy obsessed manchild who rails against modern society from…
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Rock bottom is just the foundation for your comeback story
I came across this quote and if you let it. It might slap you across the face and give you a different way of looking at things… “What a beautiful gift it is to hit rock bottom. To be stripped…
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Headlines matter more than everything else (including audio)
This is basically about how I accidentally proved headlines matter more than everything else. Which strangely also includes audio. So yesterday I screwed up so spectacularly that I accidentally proved the most important copywriting principle of all time. So I’m…
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Five f’s that’ll save your sanity and your content game
It’s rare that I get tonnes of questions but someone asked me today how I show up every single day without caring what people think about my content. Now it’s not like it’s some kind of superpower. It’s definitely not…
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You are me and I am you
You are a detective. Your mission is to document and observe the world around you. As if you’ve never seen it before. Take notes. Collect things you find on your travels. Document findings. Notice patterns. Copy. Trace. Make rubbings… Focus…
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James Gunn did it.
That beautiful, demented puppet master actually fucking did it. The new Superman movie? Its felt like a religious experience. I mean it was basically Metropolis or whatever you want to call it getting turned into abstract art. Side note: Why…
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Well, Shit. The Silly Goose Society Flies Again
Pssst… Hey you. Yeah, you. Sitting there with your coffee or your bourbon or your coffee with bourbon (no judgment, we’ve all been there) Let me tell you a story about how I became the world’s most expensive idiot for…
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$500 mistake
One thing I’ve become addicted to over the years is collecting domain names. Not to flip them. Just to collect them for potential projects in the future. Unfortunately today has been a very expensive lesson in not setting auto-renew on…
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The best bearded dude I know.
This isn’t going to be a massively long email. I’m just giving a shoutout to the man whose book dragged me out of the darkest place I’ve ever gone to. I made it out and hey, life is not too…
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Your world needs bouncers and velvet ropes
You need rules. Real rules. The kind that make people uncomfortable. The kind that separate the wheat from the chaff and leave the chaff standing outside in the cold wondering what the hell just happened. Let me tell you about…
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Don’t take it personally…
Whatever happens around you. Don’t take it personally. Nothing other people do is because of you. Deeply… It’ because of themselves. Situations might feel so personal. It honestly has nothing to do with you. What they say, what they do,…
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Seneca knew you were going to die and waste your time anyway
My good pal Seneca once penned this… (I’ve studied a lot of his work) “Most human beings, Paulinas,* complain about the meanness of nature, because we are born for a brief span of life, and then because this spell of…
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From Stephen, with love.
Your brain is a lying liar that lies… So I’m not gonna pretend that I know everything but there are some common things floating about the interwebs right now and there’s a little heaviness about which is not good. Life…
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You’re not hot enough for onlyfans
…but your writing can still turn people on. Let’s talk about sex for a minute. And before you get all weird about it… No, I’m not suggesting you strip down and start gyrating at your laptop camera or whatever. Most…