Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.

  • The brain in a vat

    “I shall suppose … that some malicious demon of the utmost power and cunning has employed all his energies in order to deceive me. I shall think that the sky, the air, the earth, colours, shapes, sounds and all external…

  • You’re not AI don’t worry

    So a couple of my writer buds on Twitter posed a bit of question to the group over the last week. The essence of the question that came up was: “How do you keep writing when people think you’re 100%…

  • How to bribe your brain in to submission…

    Picture this… You sit down to write your novel. You crack your knuckles, open that blank document, and then your brain immediately starts its greatest hits collection of self doubt. “This is going to take three months. Maybe six. Maybe…

  • Cake day

    ‘Tis my Birthday. I’ve survived another year. As I’ve gotten older I just have a grateful appreciation to still be here on this earth. Today has been a day of laziness. I waited for a few books to arrive. A…

  • What fallout’s vault-tec taught me about the darkest copywriting truth

    Been binge watching the Fallout series and there’s this scene that made me pause mid bite of my sandwich. I mean it was a damn good sandwich and I rarely stop when I get going… Ella Purnell’s character Lucy. This…

  • Breaking my macbook made me write better

    Sometimes the best productivity hacks come from pure accident and desperation. Just over 12 months ago, I did something spectacularly stupid. Closed my MacBook lid down on the charger cable. You know that satisfying click when the laptop shuts? Yeah,…

  • It felt like the hunger games today

    Something was definitely in the water this morning. I wake up, grab my coffee, make the classic mistake of checking Facebook while my brain’s still soft and undefended. Big fucking error. It’s like I stepped into some alternate dimension where…

  • Audiotape – Process Prolific

    As promised. I’ve always said I’m going to do some more quick audio snippets. So here’s the next short little ramble. It’s more about my process and how you can use it too if you’re interested. Go here if you…

  • Her stubborn Southern soul

    John Kennedy Toole put a bullet in his brain in 1969. Thought his manuscript was garbage. Thought the world didn’t want to hear about Ignatius J. Reilly… This sweating, farting, medieval philosophy obsessed manchild who rails against modern society from…

  • Rock bottom is just the foundation for your comeback story

    I came across this quote and if you let it. It might slap you across the face and give you a different way of looking at things… “What a beautiful gift it is to hit rock bottom. To be stripped…

  • Headlines matter more than everything else (including audio)

    This is basically about how I accidentally proved headlines matter more than everything else. Which strangely also includes audio. So yesterday I screwed up so spectacularly that I accidentally proved the most important copywriting principle of all time. So I’m…

  • Five f’s that’ll save your sanity and your content game

    It’s rare that I get tonnes of questions but someone asked me today how I show up every single day without caring what people think about my content. Now it’s not like it’s some kind of superpower. It’s definitely not…

  • You are me and I am you

    You are a detective. Your mission is to document and observe the world around you. As if you’ve never seen it before. Take notes. Collect things you find on your travels. Document findings. Notice patterns. Copy. Trace. Make rubbings… Focus…

  • James Gunn did it.

    That beautiful, demented puppet master actually fucking did it. The new Superman movie? Its felt like a religious experience. I mean it was basically Metropolis or whatever you want to call it getting turned into abstract art. Side note: Why…

  • Well, Shit. The Silly Goose Society Flies Again

    Pssst… Hey you. Yeah, you. Sitting there with your coffee or your bourbon or your coffee with bourbon (no judgment, we’ve all been there) Let me tell you a story about how I became the world’s most expensive idiot for…

  • $500 mistake

    One thing I’ve become addicted to over the years is collecting domain names. Not to flip them. Just to collect them for potential projects in the future. Unfortunately today has been a very expensive lesson in not setting auto-renew on…

  • The best bearded dude I know.

    This isn’t going to be a massively long email. I’m just giving a shoutout to the man whose book dragged me out of the darkest place I’ve ever gone to. I made it out and hey, life is not too…

  • Your world needs bouncers and velvet ropes

    You need rules. Real rules. The kind that make people uncomfortable. The kind that separate the wheat from the chaff and leave the chaff standing outside in the cold wondering what the hell just happened. Let me tell you about…

  • Don’t take it personally…

    Whatever happens around you. Don’t take it personally. Nothing other people do is because of you. Deeply… It’ because of themselves. Situations might feel so personal. It honestly has nothing to do with you. What they say, what they do,…

  • Seneca knew you were going to die and waste your time anyway

    My good pal Seneca once penned this… (I’ve studied a lot of his work) “Most human beings, Paulinas,* complain about the meanness of nature, because we are born for a brief span of life, and then because this spell of…

  • From Stephen, with love.

    Your brain is a lying liar that lies… So I’m not gonna pretend that I know everything but there are some common things floating about the interwebs right now and there’s a little heaviness about which is not good. Life…

  • You’re not hot enough for onlyfans

    …but your writing can still turn people on. Let’s talk about sex for a minute. And before you get all weird about it… No, I’m not suggesting you strip down and start gyrating at your laptop camera or whatever. Most…

  • Marketing is cooking steak

    And most of you are burning the shit out of it every single day. You don’t just throw a frozen hunk of meat onto a screaming hot pan and pray to the beef gods. That’s how you get leather. Sad,…

  • O Captain! My Captain!

    The most magnetic thing on earth is liking your own energy. Or what the kids say nowadays; “Vibe” I’ll stick to energy though because it’s a lot deeper than that. Swami Vivekananda had similar notions in his teachings. That were…

  • Battlefield 6 is going to eat my weekends (and probably my thumbs)

    Quick confession… I’m about to disappear into Battlefield 6. Like, gone gone. Pulled under by the riptide gone. The kind of gone where the couch grows teeth and the controller fuses to my palms and the night blinks and suddenly…

  • I was McShook

    Every now and then. Well… Every couple of months I treat myself to a filthy Mcdonald’s… Yes yes I know I shouldn’t eat that garbage but come on. I’ve been exclusively eating steak and eggs for ages now. So I’m…

  • Audiotape on sabotage

    It’s been a little while since I’ve done one of these audiotape type things. Some call it a podcast, some call it a random voice note. I’ll go with voice note cause I like sending them. Don’t worry It’s not…

  • I’ve got a $20 lavalier mic and a dream…

    My buddy called me last night. Said something that stuck. “Just read your stuff out loud. Record it. Put it on YouTube.” I laughed. Told him I sound like a dying walrus having an existential crisis. He said that’s the…

  • I ate steak and eggs every day for weeks and nearly died.

    Nobody talks about how boring consistency is. For weeks now, I’ve been eating steak and eggs. Same meal. Over and over. I’m so bored I could cry. Although it’s working… I’m not perfect. Maybe 7 out of 10 meals are…

  • A little bit of prose for the weekend.

    We are not machines. We have souls. We need little bits of music and connections and sunsets with laughter. Those little pockets of joy… …we need to prioritise that. Your life depends on it. Life is not meant to be…