Got a few replies asking about what other things will be shared in that group.
So I might as well drop the full menu.
These are just a lot of notes and concepts I’m researching and building but it’ll cover everything from:
Psychology & Human Behaviour, Sales, Marketing, Creativity, Trading & Markets, Making Money Without Losing Your Soul and Meta concepts / Why This Group Exists
Here’s the other bullets, however things are subject to change over time…
The “confession close” used by a legendary door-to-door Bible salesman from Mississippi that works almost disturbingly well over text especially on high ticket offers where the prospect has been burned before
Why the worst thing you can do after someone raises an objection is “handle” it and what a 1960s car lot manager called “the lean back” that turns objections into buying signals almost involuntarily
The single sentence that saved a dead deal worth over $40,000 and why it works precisely because it sounds like you’re walking away from the money
How to use “strategic silence” inside a DM conversation to create so much tension the prospect closes themselves (this feels deeply uncomfortable the first time you do it)
A technique stolen from high stakes hostage negotiators that makes people feel “heard” at a level so deep they’ll hand you their credit card just to keep the conversation going
Why “adding more value” to your pitch is often the fastest way to kill a sale and the counterintuitive thing top closers do instead that looks almost lazy from the outside
The “broke dentist” problem that explains why most people who are great at their craft are terrible at selling it and the embarrassingly simple shift that fixes it in about 48 hours
What a bookie in East London taught me about “reading the weight of money” in a sales conversation and how to know the exact moment a prospect has mentally committed before they’ve said a single word of agreement
Why your “lead magnet” is probably repelling the exact customers who’d spend the most money with you and the strange type of freebie that attracts ravenous buyers like blood in shark water
The “newspaper obituary test” for writing subject lines, hooks, and headlines that makes the whole “how do I get attention?” question almost irrelevant
A marketing lesson hidden inside the way cult leaders structure their “introductory” meetings used ethically, this is the most potent onboarding sequence I’ve ever seen (and it costs exactly zero dollars to implement)
Why “niching down” the way most marketing coaches teach it actually traps you in a coffin sized box with no leverage, no pricing power, and no joy and the far more profitable way to think about your “who”
The “Grateful Dead model” of audience building that turns casual followers into lifers who buy everything you make, defend you in public, and never once ask for a discount
How to engineer “I was JUST thinking about that” moments inside your content on purpose, on schedule, every single week using a framework from a retired political speechwriter
The one type of email almost nobody sends that generates more replies, more trust, and more sales than any launch sequence, welcome series, or “value stack” ever created
Why the best marketing you’ll ever do looks nothing like marketing and what it looks like instead (There’s a reason Michelin stars are awarded by a tyre company)
A positioning trick from the luxury watch industry that lets you charge 3x to 5x more than your competitors while your audience actually thanks you for the higher price
The “shitty room” method used by a Pulitzer Prize winning playwright to generate more usable ideas in 20 minutes than most people produce in a month of “brainstorming”
Why consuming more content to “stay inspired” is the creative equivalent of drinking saltwater when you’re thirsty and the one daily practice that fills the well without draining it
The strange connection between boredom and creative breakthroughs and how to manufacture “productive boredom” on command even if your life is chaotic and overstimulated
A counterintuitive constraint method used by a famous ad agency in the 1960s that turns creative block into creative fuel in about fifteen minutes (this works for copy, content, product ideas, and even trading setups)
Why “finding your voice” is terrible advice and what actually happens neurologically when someone develops a style people recognise and crave
The “magpie principle” of original thinking that explains how every genius you admire actually got their ideas and why it means you’ve been dramatically overcomplicating the creative process your entire life
How to use what a jazz musician calls “wrong notes on purpose” to make your content, your offers, and even your personality magnetically distinctive in a sea of beige sameness
The “casino owner” mindset shift that separates traders who make money over 10,000 trades from traders who blow up every 6 months and why it has nothing to do with your system, your edge, or your risk management rules
Why the financial “news” you’re consuming is engineered to make you do the exact opposite of what would make you money and the one information diet that actually correlates with better returns (it’s almost offensively simple)
A position sizing method borrowed from a blackjack card counter that keeps you in the game long enough for your edge to actually show up even if you hit a losing streak that would make most traders tap out
The “emotional P&L” concept that explains why some traders are technically profitable but still miserable and why fixing this is the single fastest way to also improve your actual P&L
What a retired pit trader told me about the real reason most retail traders lose money and it’s not spreads, not commissions, not “the algorithms,” and not lack of education (it’s something far more uncomfortable to admit)
The “Sunday night acid test” for knowing whether your trading approach is sustainable or whether it’s slowly hollowing you out like a parasite wearing a suit
Why the best traders I know spend less time looking at charts than beginners do and what they’re doing with that extra time that actually gives them their edge
A psychological framework from competitive poker that helps you tell the difference between a genuinely good trading idea and one your ego is dressing up in a fake moustache to sneak past your risk rules
The “reverse journal” technique that reveals your real trading patterns not the ones you think you have, but the ones your account statement proves you have (this is uncomfortable but it’s worth about ten courses)
Why “passive income” as sold by the internet gurus is a lie and what actual financial freedom looks like for people who still want to feel something when they wake up on a Monday
The “Enough Number” exercise that takes about 9 minutes and shows you exactly how much money you actually need to live the life you want, which for most people is shockingly, almost embarrassingly, lower than the number they’ve been chasing
A question a Benedictine monk asked me that completely rewired how I think about money, ambition, and the quiet dread of “making it” only to discover the view from the top is just a car park
Why the hustle culture crowd and the anti hustle crowd are both wrong and the third option nobody talks about because it can’t be turned into a clickbait headline or a course
The “integrity premium” that makes certain people’s businesses almost recession proof and how to build it into your own operation without becoming some insufferable “purpose-driven” cliché
How to spot the exact moment a money making opportunity crosses the line from “smart leverage” into “selling a piece of your soul on layaway” before you’re in too deep to walk away
A brutal but clarifying exercise from a palliative care nurse’s research that reveals whether you’re building something you actually want or just running from something you’re too scared to face
Why this group is on Telegram instead of some shiny custom app and what that tells you about how we think about your attention, your data, and your phone’s home screen
The real reason most “communities” turn into ghost towns within 90 days and the one structural decision we made on day one that makes The Escape Hatch almost immune to it
Why we will never have 10,000 members and why that number would actually destroy the thing that makes this place work
What happens inside this group that cannot happen on Twitter, on a podcast, or inside a course no matter how “premium” the course is or how big the guru’s following…
Yes that’s a meaty one to get through.
And now I’m going for a nap.
Stephen Walker.
https://stphnwlkr.com/TheEscapeHatch
P.S. There is no P.S. I’m tired.