Which also sounds gross by design…
But it’s the ability to actually think.
While everyone else is outsourcing their brains to ChatGPT or the LLM of their choice, you’re going to be the one they pay premium rates to, to fix their fuckups.
“AI” is taking over everything, and the masses are celebrating like they just discovered fire. They’re letting algorithms write their emails, create their content, make their decisions, and do their thinking for them. The lies to themselves are that they’re being efficient.
When grounded in reality, they’re actually making themselves obsolete.
The thing is. Most of us are cool with maybe working 40-50 hours a week.
Yet these clowns are making themselves output more work (albeit very shitty work and low quality I might add…) and are almost doubling their output in hours but the results are subpar at best…
It’s a level of delusion humanity has not witnessed before and the scary thing is they can’t even see it themselves.
The smart ones understand what AI really is a fancy pattern recogniser that regurgitates what it’s been fed. It’s autocomplete on steroids, not actual intelligence. It can mimic human thinking, but it can’t replace human thinking. There’s a difference, and that difference is about to become extremely fucking valuable.
While everyone else is getting lazy, you need to get smarter. While they’re atrophying their cognitive muscles, you need to be strengthening yours. Because the day is coming and it’s coming fast and they’re going to realise they fucked up.
When their AI generated content sounds like everyone else’s AI generated content. When their automated systems make expensive mistakes. When their pattern matching algorithms fail to account for nuance, context, or basic human psychology. When they need someone who can actually think through complex problems instead of just prompting their way to mediocrity.
That’s when they’re going to come crawling to you.
And you’re going to charge them premium rates to fix their laziness.
Think of it as intellectual arbitrage. While the market is flooded with people who can operate AI tools, there’s going to be a scarcity of people who can actually think without them.
Supply and demand, baby.
It’s basic economics.
The executive who let AI write his strategy presentations is going to pay you consultant rates to figure out why his company is failing. The marketer who automated all her campaigns is going to hire you at premium prices to understand why her audience stopped responding. The entrepreneur who built his entire business on AI generated content is going to beg you to help him create something that actually resonates with human beings.
Which honestly blows my mind, but it’s already happening and I get people in my inbox daily asking me to fix their shit.
So the moral of the story is to become everyone’s premium option…
But you have to start commoditising your thinking ability now. You can’t wait until everyone else realises they fucked up. By then, it’ll be too late to develop the cognitive skills they’ll be willing to pay for.
Read books that challenge you. Solve problems that require creative thinking. Practice articulating complex ideas in simple terms. Develop expertise in areas that require genuine human insight, not just data processing and all of that prompting bullshit.
The future belongs to people who can think, not people who can prompt.
Think about it.
Stephen Walker.