We need to talk about why telling the truth is about as effective as using a pool noodle to fight off brown bear on cocaine…
spoiler alert: you’re gonna get your face eaten
So for decades, honest business folks thought they could just wave their truth-flag around like some magical victory pennant.
“Look at our superior widget! It’s actually superior! We promise!” Meanwhile, the snake-oil salesmen were out there doing jazz hands and promising their inferior crap would cure cancer, solve world hunger, and make your genitals sparkle in the moonlight.
(I still don’t have sparkle-y genitals and I’m MAD!)
Guess who won that fight?
(Hint: Not the truth-tellers)
So what happened? The honest folks got desperate.
They watched their kids’ college funds circle the drain while Lying Larry’s Discount Emporium made bank selling repackaged garbage.
And they thought: “Hell, if you can’t beat ’em, join ’em.”
That’s how we ended up in this dumpster fire of modern advertising, where everything is MARKED UP 300% SO WE CAN MARK IT DOWN 50% AND CALL IT A DEAL OF THE CENTURY, FOLKS!
But here’s the plot twist…
The truth wasn’t the problem. The delivery system was.
It’s like serving a gourmet meal on a garbage can lid. The food might be Michelin-star quality, but nobody’s gonna want to eat it.
The real art? Making people REALISE the truth. That takes more finesse than just projectile vomiting facts at people’s faces.
You NEED strategy, skill, and probably a smoke bomb or two (metaphorically speaking, put down that smoke bomb, Kevin)
Here’s your takeaway, because I know you’re all skimming this anyway:
Truth without persuasion is like a bird without wings.
Technically still a bird, but it ain’t gonna fly.
Want to win? Learn to package truth in a way that makes people’s brains light up like a pinball machine.
That’s not manipulation. That’s communication that actually works.
Because in the end, honest persuasion isn’t just the right way, it’s the only way that’s going to survive in a world where people are getting harder to fool by the second.
You have to tell the truth, but for fuck’s sake, make it interesting.
Stephen Walker
And for a buck fifty two, you can get your hands on what I consider one of the most influential guides on this out there…
P.S. Kevin is one of the squirrels still sneaking about…