I posted this on the old book of faces and thought it would be of value to my favourite people…
It’s also one of the most underrated ways to get higher quality people into your world too.
And as you all know email for the most part is just text. (Well. The way I do it.)
People who buy books are generally readers, right and I’ve always found that people who like to read are generally just better humans overall. Call me biased but it’s just the way it is.
So this is where Amazon can be the answer you need.
Yes it needs work.
No it’s not an over night fix, but when done right and consistently you can easily get a couple hundred new people onto your list every few weeks.
The more you do. The more you’ll get back.
Take a single idea or concept and write about it. Add your own sauce. It doesn’t have to be tens of thousands of words. It just needs to be done.
The next step is just prettying it up and adding a few sections strategically and this is generally how you’d want to do the thing…
Format the “book” and set the expectations straight up.
Make the cover look good/bad. Hell it doesn’t matter. Keep it on brand or whatever.
Let the reader know that this “book” is short, to the point and easily actionable.
Add a disclaimer page.
Create an introduction to who you are and what the purpose of these “micro books” are.
Put in an Opt-in link to your list with a little bonus/freebie. Think of it as a one page mini sales letter.
Content / meat of the one thing you’re sharing.
Closing additional thoughts.
Opt-in link to your list with a little bonus/freebie.
Final page where they can either buy other products or check out what other micro books you’ve made on topics that are tied into this one.
That’s it. Nothing magical. Nothing sexy. Just something that works if you put in the work.
Think of it as a fancy-ish blog post on steroids.
Pricing can be free if on kindle unlimited or you can start it at 99c to $1.99.
We’re not out here writing war and peace. We just want to get simple concepts and ideas out there for people to read, action and get some results on.
The reason we do this is if we can give them a quick win. They’ll get more of our stuff and then later on happily give us more money for being more awesome.
The wheels of commerce don’t have to stand still if you’re willing to put out unique to you content which get people moving whatever needle it is they’re struggling to move.
Here’s an example from my boy Ben Settle
Granted a lot of his stuff on Kindle are just transcripts from podcasts/interviews he has done. If you pretty up your writing and do what I’ve mentioned you’ll be able to knock out more of these and they’ll be high quality. Which will also naturally build your presence and authority out in the whole book writing world.
Non-fiction is great for introducing people to the way your mind works and how you overcome challenges and apply lessons and when you create that level of buy in, it doesn’t matter what you share in the future. You’ll have fans that’ll pick up what you do because they just like you. Just make sure you don’t steer them wrong and do right by them and you’ll be golden.
Stephen Walker.