Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.
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Days Gone
I don’t very often get sucked into vidyagame But while taking some time off. I got sucked into Days Gone and today I needed to write about it. And if you know me, you know how I get with these…
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Inbox Zero: A Love Story
“You did it. You’ve finally scaled the Everest of modern technobullshit… Inbox Zero. And not the fake kind, where you just archive everything and hope no one notices. No. You fought the beast. You unsubscribed. You purged. You deleted.” This…
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The slow agonising death of my favourite platform
Today your favourite degenerate is in mourning over Twitter. POLITICO wrote a magically glorious meltdown piece about about Elon Musk’s hostile takeover. Sorry, “acquisition” of Twitter. Some people call it “X,” if they’re feeling masochistic. But holy mother of slow…
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I wish I could bottle and sell this
It’s that time of the year when I get some blood work done. Just to make sure everything is ticking over and still working. One thing I never tested before was Testosterone. And so today I found out that the…
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The ego apocalypse
One of my favourite marketers/guru’s are moments away from taking their group and nuking it. Why? No engagement. It’s all bullshit though. Engagement exists. It’s just been microwaved into a soggy, dopamine starved husk by the brain rot hordes. (You…
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The most important debate of our time probably
Hey man. It feels like yesterday when we were going on about that stupid dress. Now here’s another fun little debate that’s popped up on the ‘ol internets… And Look, I know we usually talk about real stuff. Like your…
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Kevin Bacon, Dead Guys, and Writing Lessons (Yes, you need to read this)
Picture this… it’s midnight, I’m three cold slices of pizza deep (still greasy, still judgmental), and I decide to check out this new series. The Bondsman. Why? Because Kevin Bacon. Because I have a soft spot for undead weirdness and…
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The unsexy way of getting people into your world.
I posted this on the old book of faces and thought it would be of value to my favourite people… It’s also one of the most underrated ways to get higher quality people into your world too. And as you…
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It’s my fault for being literate
Today was one of those days where I was supposed to do some research for a character I’m developing and well shit… It didn’t happen because I got sucked into the comment section of some youtube/reddit thread hole. I’ve popped…
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A little bit of rot
Sometimes you need to shut off and do a little of what the kids call bed rotting. Stay in bed. Watch trash and eat pizza. I’ve done a little bit of that today but when it comes to movie time.…
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Amplified scepticism
12 months ago I wrote a “think piece” on the decline of the literary bloke which went hand in hand with what Will wrote. 12 months later I’m back. To be a Judge-y McJudgerson because there’s a big fat digital…
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A glitter bomb type invitation
This is your official, gold embossed, glitter bombed invitation to leave. To get the hell out. To dropkick whatever sad, soul sucking scenario is gnawing at your ankles like one of those little rabid shit chihuahua’s that have mainlined a…
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Programmer logic > *
Many moons ago I was a programmer. Some would say hacker because of the work I used to do. I was just a dude who looked at terrible code and logic and then simplified it. Just like in writing. I…
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All egged out but the present moment is your sword
I’m in partial chocolate coma as a I write this. Ghost Dog: The Way of the Samurai is playing in the background. Life seems to be one of these rusty conveyor belts of past regrets, future anxieties, and a present…
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Easter’s here. Or it’s not.
Maybe you celebrate it. Maybe you think the Easter Bunny is a furry capitalist conspiracy (which is fair lol) Either way, take the time off. If you celebrate… Eat the chocolate. Hug your weird family. Even Uncle Gary, who still…
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A short stay in Hell
This weekend I’ll be doing nothing but reading and resting. I still feel meh. Whatever it is that I’ve caught is still kicking my ass. If you’re looking to join me in a mind fuck wrapped in existential dread served…
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The Hogwarts guide to building your personal brand empire
I’ve had one of those days where I feel like I’ve been hit by a bus. So a little TLC was had. I woke up. Did a few things and then got back into bed and got watching one of…
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The Friendship Triangle from Hell
So a little while ago I happened to participate in the weirdest threesome of my life. NOT THAT KIND You perverts. I don’t mean anything sexual. I mean from a friendship and relationship point of view, the kind that makes…
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What Black Mirror Can Teach You About Marketing and Building a Fandom
I see Black Mirror is back in the mix on Netflix and this new series is supposed to be insane. It’s basically a tech dystopia funhouse mirror that shows us all the ways the future is going to be terrifying…
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The not so sexy secret sauce.
An ex client hit me with the question the other day and this seems to be a recurring theme for anyone who slides into my world. “How do you do what you do?” And I could feel it. This little…
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Creative Bankruptcy
I wrote a post on FB today outlining what us nerds like to call ad fatigue. Which is boring cause all it is, is when your ad starts to die off and you gotta refresh it by either writing some…
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Peak Corporate Clownery
So. Shopify’s CEO just announced his brilliant plan to replace hiring with AI, because… Checks Notes Nothing says “we value our people” like making them audition for their own jobs against a machine that thinks “synergy” is a personality trait.…
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Life’s a vending machine.
Yep, you read that right. It’s time for Fridays’ dose of words. But yes. Life’s a vending machine. A big, soulless, fluorescent lit vending machine. You stand there, squinting at the choices. Rows of chips, candy bars, weird protein snacks…
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The antidote for boredom is simpler than you think
You ever lay down and think about death? Kind of like a creeping rot… That’s what boredom is. It’s not harmless but it’s akin to death. It’s the kind of thing that turns your brain into mush and makes your…
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Are you ready to piss people off?
You need rules. Big ol’ filthy rules. The kind you set for yourself. The kind you stand by, even if it makes people uncomfortable. (Please don’t do anything semi-naked outside of someone’s window. It’s generally frowned upon in society in…
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4 Books That’ll Make You a Better Writer or a Worse Human
It’s almost become a thing for me to do micro book reviews or give recommendations and why… So if you’re wanting a little break from my madness then check these out. The Myth of Sisyphus by Albert Camus Why read…
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Copywriters suck
Bold statement right? Well it’s true. In the online space a lot of the copywriters write for other copywriters. They want to impress each other and get a little pat on the back from their peers with a little “Well…
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David Blaine is a wizard
There’s nothing like having a lazy Sunday watching random stuff pop up on Youtube. Today was a David Blaine internet documentary about him and his magic… I personally don’t know what the dude is made of but he has taken…
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There’s no such thing as a bad day for a writer
Which is not to say we aren’t allowed to have bad days. A lot of the times I might get a question on how I come up with ideas or generally always have something to talk about. And the thing…
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It felt like yesterday
But it was October 8, 2011. At Forbidden Planet in London. I was the lucky to get to Terry Pratchett’s last London book signing for his book Snuff. He did do a couple of limited signings in 2014 but what…