Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.

  • The dirty little secret about getting good at anything

    So here’s the thing nobody wants to tell you about mastery, and especially nobody wants to sell you a course about it… It’s boring as hell. Sitting here this morning, coffee getting cold while I bash out my thousandth email…

  • Hell hath no fury

    Like a parrot scorned… Now you know the parrot that so happily runs my life has on a few occasions made a cameo in my emails… And he is a little shyt. Albeit a cute one. (When he wants to…

  • When you come back and everything is still exactly the same

    Right, so I did something mental a few weeks/months back. Deleted all the apps. Cold turkey. Not because I’ve become some internet based monk who’s discovered the ancient art of mindfulness. Just because I was tired of feeling like my…

  • The absolute madman of horror

    Today I’ve had a lazy one. Beer in hand. Out in whatever sun we’ve had… (It’s England. We don’t get much sun, especially up north haha) Ripping through Stephen King’s new book and figuring how this guy basically stripmines his…

  • The internet’s on fire and you’re holding the matches

    We need to talk. (ooof I know hearing that sucks if you’re in a relationship) You know that feeling when you open your phone and suddenly three hours have evaporated like spilled vodka on hot concrete? Yeah. That one. The…

  • Going wide and not deep

    Now I’ve had a lot of micro conversations about A.I. Some of them good and some of them bad. Like I’ve said in the past. I’m not strictly against it. There’s a use case for it and it’s good for…

  • Everyone’s a little tired

    I had a few replies over the last few emails, especially the last one with the audio and where I just asked how everyone is. Like some internet vibe check or whatever you want to call it. Surprisingly. Everyone’s a…

  • Not now babe. I new audio tape just dropped…

    So it’s been a while since done one of these audio rants. And well I thought it’d be a nice little break from the ol’ schedule of daily emails. So if you want to tune in and listen to a…

  • The galaxy brain take on piracy double standards

    I just read this article and my brain is currently doing that thing where it tries to crawl out through my nose. I posted about it on FB but I thought eh, you love a bit of my rant-y type…

  • I just about fell out of my chair when I read this

    I’m sure you know my feels on this whole A.I. thing. (and you know I’m not 100% against A.I. / LLMs / Tools) If you use them ethically and within the bounds of our own human sanity that’s cool… Most…

  • Why 80s B Horror Flicks Will Make You a Copywriting God

    There’s always some magical sauce to create magnetic copy and when you want to access is it. Some clown with a $27 micro course will be trying to shill it to you. But after a pretty chilled Friday while lazily…

  • 29,855 doll hairs in 5 hours

    587 backers and the cult like card game I wrote about a few months ago has hit its funding level. That is absolutely bonkers… What makes it even more insane is that the community is tiny in comparison to a…

  • Shots, Sentences, and the Sweet Sound of Prose

    Years ago when I was living in London. Every Friday we’d have what we like to call a Drink and Draw. Very long story short. We’d go to the local Wetherspoons (back when it wasn’t completely ass) cause we knew…

  • Big NPC energy

    I’ve taken a pretty decent break from Twitter. A lot of my writer-ly friends hang there and hidden in the trenches of #WritingCommunity and various other self pub hashtags and crying about being an indie writer, the common thing that…

  • Sat down with the man himself

    I was lucky to sit down have a consultation with the man himself, Ben Settle. Ben is like marmite as they say here in the UK. You either love it or your hate it and the same goes for him.…

  • You, Me, and the never ending content carnival

    I gave myself a little talking to today. “Sit down. Wipe the Cheeto dust off your fingers if you must. We gotta talk.” Me to my 18yo self basically. As much as I could go back to my younger self…

  • Writers block is a lying liar that lies. This kicks it to the curb…

    You know the drill. You’re sitting there, staring at the blinking cursor. The coffee’s cold, your brain feels like a sad lump of potato salad left out at a barbecue, and the only thing you’re creating is a growing sense…

  • A little bit of Sun and gratitude

    Heading into a nice little sun filled weekend. I just wanted to take the time to say thank you and how much I appreciate you taking the time out of your day to read and reply to my shenanigans. I’ve…

  • And so it begins… (You won’t believe it)

    Check this headline out “Netflix will show generative AI ads midway through streams in 2026″ Netflix (and every other corporate shytlord) is doubling down on ways to distract you, monetise your attention, and make “content consumption” your default state. Meanwhile,…

  • Bloodlines and familiarity

    So a few days ago I wrote about watching some of the classic Final Destination movies. And tonight I thought I’d treat myself by taking myself on a date to watch the new Final Destination Bloodlines… Let me tell you.…

  • Why You Shouldn’t Argue About Pineapple on Pizza Anymore

    So we all get caught chasing micro hits of dopamine while doomscrolling our way through another social media hellscape of the day… Similar to how a rat would inside of a Skinner box except the box is your phone, and…

  • How to make your first coins online doing things you love

    Hey you. Yes, you. The one reading this post instead of working or whatever… I get asked this occasionally and so I thought I’d just give you the down and dirty way of making coins on the internet. And like…

  • Zero Personality? No Problem.

    Here’s how you can build a “voice” so entertaining even your inner critic will shut up and listen… But first let’s hit a little truth. Not everyone’s born with the electric charm of a stand up comic. (R.I.P George Carlin)…

  • Scaremail

    As you know I’m always on the lookout for creatives who love their craft. David Viergutz aka The Master of Malic doesn’t disappoint. Side mission: During the 2020 lockdown I started a $5 letter. I’d write anything and mail it…

  • Sometimes you need a clown with a chainsaw

    You ever get that itch? Not the “should probably see a doctor” kind. But the one where you want something gloriously dumb, gory, and absolutely unapologetic in its pursuit of fun? Yeah. Here comes Clown in a Cornfield. Cause sometimes…

  • ou Can’t Cheat Death (Or My Bloody Email List, Mate)

    Pull up a chair. Wipe off the mysterious pub goo first, unless you want to lose a hand to the sticky abyss. Settle in, because I’m about to drop a couple truth bombs with the grace of a Final Destination…

  • A bit of hip hop-ity soul

    When you’re online. Your life is usually run by some internet algorithms force fed into your eyeballs on whatever platform you use. They’re cleverly tailored to the posts we interact with, the things we share and where exactly we’re interacting…

  • Thinking is hard and words are harder

    We’ve all been there… Brain turned to lukewarm, lumpy potato slop, thoughts dribbling through your mental colander like sad, watery starch. You’re staring at a blank page that’s staring back with all the silent judgment of a disappointed parent. The…

  • On Sensitivity, like Pappa Hemingway would’ve written.

    I’ve been on a Hemingway kick again and so I thought I’d write a little prose the way he would’ve… I think I nailed it but hey, it’s the message that counts. On Sensitivity Don’t apologise for being sensitive. It’s…

  • May the 4th be with you, duh.

    So I’m sitting here in my Vader socks (the ones with the little capes on the back) and my ancient Empire Strikes Back t-shirt that’s barely holding together, thinking about what Star Wars has meant to me over the years.…