This is basically about how I accidentally proved headlines matter more than everything else. Which strangely also includes audio. So yesterday I screwed up so spectacularly that I accidentally proved the most important copywriting principle of all time. So I’m out walking, feeling inspired, decide to record a YouTube short. (Which is the new thing…

It’s rare that I get tonnes of questions but someone asked me today how I show up every single day without caring what people think about my content. Now it’s not like it’s some kind of superpower. It’s definitely not like I’ve transcended human emotion and achieved enlightenment through the mystical art of not giving…

You are a detective. Your mission is to document and observe the world around you. As if you’ve never seen it before. Take notes. Collect things you find on your travels. Document findings. Notice patterns. Copy. Trace. Make rubbings… Focus on one thing at a time. Record what you’re drawn to. Don’t stop there though.…

That beautiful, demented puppet master actually fucking did it. The new Superman movie? Its felt like a religious experience. I mean it was basically Metropolis or whatever you want to call it getting turned into abstract art. Side note: Why is movie popcorn twelve dollars? Did they harvest it from the moon? Are the kernels…

Pssst… Hey you. Yeah, you. Sitting there with your coffee or your bourbon or your coffee with bourbon (no judgment, we’ve all been there) Let me tell you a story about how I became the world’s most expensive idiot for approximately 72 hours. So there I was, feeling all high and mighty about my digital…

One thing I’ve become addicted to over the years is collecting domain names. Not to flip them. Just to collect them for potential projects in the future. Unfortunately today has been a very expensive lesson in not setting auto-renew on for a domain you’ve had for ages. That lesson cost me 500 freedom doll hairs…

This isn’t going to be a massively long email. I’m just giving a shoutout to the man whose book dragged me out of the darkest place I’ve ever gone to. I made it out and hey, life is not too bad. He’s started getting into YouTube and so if you can do me a massive…

You need rules. Real rules. The kind that make people uncomfortable. The kind that separate the wheat from the chaff and leave the chaff standing outside in the cold wondering what the hell just happened. Let me tell you about a rule that changes everything for me… Once you’re in, if you leave, you can’t…

Whatever happens around you. Don’t take it personally. Nothing other people do is because of you. Deeply… It’ because of themselves. Situations might feel so personal. It honestly has nothing to do with you. What they say, what they do, and the opinions they give are only projections of their own internal thoughts. We all…

My good pal Seneca once penned this… (I’ve studied a lot of his work) “Most human beings, Paulinas,* complain about the meanness of nature, because we are born for a brief span of life, and then because this spell of time that has been given to us rushes by so swiftly and rapidly that with…

Your brain is a lying liar that lies… So I’m not gonna pretend that I know everything but there are some common things floating about the interwebs right now and there’s a little heaviness about which is not good. Life might feel like some hidden force is taking a steaming hot dump on your reality.…

…but your writing can still turn people on. Let’s talk about sex for a minute. And before you get all weird about it… No, I’m not suggesting you strip down and start gyrating at your laptop camera or whatever. Most of us don’t have the body for OnlyFans anyway. I certainly don’t. My belly looks…

And most of you are burning the shit out of it every single day. You don’t just throw a frozen hunk of meat onto a screaming hot pan and pray to the beef gods. That’s how you get leather. Sad, expensive leather that makes everyone hate you. (Incredibly well done steak makes me weep…) You…

The most magnetic thing on earth is liking your own energy. Or what the kids say nowadays; “Vibe” I’ll stick to energy though because it’s a lot deeper than that. Swami Vivekananda had similar notions in his teachings. That were along the lines of “If you don’t befriend your own inner state, it’s hard for…

Quick confession… I’m about to disappear into Battlefield 6. Like, gone gone. Pulled under by the riptide gone. The kind of gone where the couch grows teeth and the controller fuses to my palms and the night blinks and suddenly it’s 3:11 in the morning and the parrot is judging me for war crimes I…

Every now and then. Well… Every couple of months I treat myself to a filthy Mcdonald’s… Yes yes I know I shouldn’t eat that garbage but come on. I’ve been exclusively eating steak and eggs for ages now. So I’m allowed to treat myself on occasion. Truthfully, I don’t know why I put myself through…

It’s been a little while since I’ve done one of these audiotape type things. Some call it a podcast, some call it a random voice note. I’ll go with voice note cause I like sending them. Don’t worry It’s not the crappy $20 lavalier mic. That’s reserved for when I go for my long hikes/walks…

My buddy called me last night. Said something that stuck. “Just read your stuff out loud. Record it. Put it on YouTube.” I laughed. Told him I sound like a dying walrus having an existential crisis. He said that’s the point. This same buddy has nothing to do with the online space like I do.…

Nobody talks about how boring consistency is. For weeks now, I’ve been eating steak and eggs. Same meal. Over and over. I’m so bored I could cry. Although it’s working… I’m not perfect. Maybe 7 out of 10 meals are just steak and eggs. The other 3? I eat whatever I want. This boring routine…

We are not machines. We have souls. We need little bits of music and connections and sunsets with laughter. Those little pockets of joy… …we need to prioritise that. Your life depends on it. Life is not meant to be a cycle of stress and survival or flight or fight. Pause. Look up. Inhale. Sunsets…

Okay not so great Scott Adams (Author of Dilbert) went a little off the deep end a little while ago. I guess politics and other things just make people lose their minds and once they’re far gone, there’s no turning back. Unless turning back is dragging them behind an old 7 Eleven and delivering 2x…

I’m no MMA expert or anything like that, so I’m not going to hit you with some crazy facts about the fighting world. I had a few mention to me that they just weren’t feeling any sort of “vibe” lately. Which is understandable… I know everyone is tired of those THINGS being mentioned. I think…

Let’s talk mindset. Not the Instagram kind. Not the “manifest your matcha latte” kind. The real, ugly, under the fingernails kind. The kind your parents accidentally bent out of shape, out of love, sure, but still… (Sorry, Mom. Sorry, Dad. It’s not your fault. Or maybe it is, but you probably meant well) I’ll also…

Just kidding. But this type of tactic for lack of a better word seems to be popping up everywhere lately. I mean a lot more than usual. Wrong email, wrong link, wrong date… But there’s something that’s even more disgusting. The ones who say they’re hosting a workshop or whatever. You NEED to attend it…

There comes a time when we get so wrapped up in the real world. We get so glued to our day to day routines, we forget about that child like spontaneity we used to have. You ever stay in one place for so long that you want to combust into flames, because you feel like…

Procrastination is a helluva drug. Who wants to do things. Especially the important things when they can just binge watch their favourite show on Netflix, play a video game or get lost in many of the books or endless album recommendations on Spotify? I don’t. The fun stuff is always the best stuff. Important stuff……

So I’m on my way to Scotland for the next few days. So these emails might be early or late. All depends on the signal… …cause out around this neck of the woods (While travelling on the train) I’d be lucky if I get anything that remotely resembles dial up speeds from the 90s. Anyways.…

You’ll find in this little passage over here: “It was a pleasant café, warm and clean and friendly, and I hung up my old waterproof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a café au lait. The waiter brought it…

I’m prepping to vanish for a few days over the weekend, so I’m gonna leave you with another little piece you might find useful… If you haven’t gotten where you need to be. Or you’re always seeing people overtake you. Don’t let that stop you from outworking them. Our success happens when it happens. Sometimes…

We’re all dopamine junkies… We have those days where we’re slumped over our desks like a sack of wet regrets, scrolling through the endless shitstream of notifications, memes, and rage bait that’s turning our brain meat into a dumpster fire. I get it. The endless scroll fest, the notification orgies, the perpetual ping pong match…