Stephen Walker — Opinionated Ad Man, Writer and Author, Professional AI Hater, Marketer and Trader.

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How white stuff saved my sleep deprived brain

Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do attempt to follow this, please do…
120

Living under a rock is fun

I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns the largest ranch in America? Sign…
120

Cry Baby Monday

It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a £200 cashmere turtleneck for Mr. Whiskers.…
120

Slop Evader – cause the internet has become a wasteland

If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality, you can see where this shitshow…
120

Not the good cult…

Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas on everything I talk about on…
120

I’m ready for the end

It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of scrolling and watching and holy shit……
120

Sex, Drugs, and Cocoa Puffs

If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than any sociology textbook ever could. He…
120

Before we become that stupid…

Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone…
120

A friend needed the sauce.

A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new. I’ve just done a quick little…
120

Approaching Dystopia

I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep beating it. In the last few…
120

We need more of this

If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up to spit a few bars or…
120

The 10th circle of marketing hell…

So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t have predicted the 10th circle… The one we’re all being dragged into as we barrel toward…
120

It’s okay if you’re not okay.

This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out, or the way in. Stories have…
120

My next character arc

A buddy just dropped a Steam gift in my lap like it’s no big deal. He knows I’ve been sick as a dog lately. The gift? ARC Raiders. I accepted it. Of course I fucking accepted it. I’ve got the self control of a raccoon in…
120

Remembering 1999

I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower. Stumble to the kitchen, pour a bowl…
120

Get your guard up

This is the tech-y email you need to pay attention to. Fraud and identity theft is at an all time high right now. “But Stephen, I’m good. My security is on point!” It might be. Until it isn’t. People have weak ass passwords. They have old…
120

Almost 100% power.

I think I’m a day or two away from being back to my regular ol’ self again. It’s not been fun being man down while becoming an empty puddle of whatever? (Mentally that is) I’m starting to get hungry again which is good. My hydration is…
120

The power of disgust

And why feeling like shit can save your life. Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch their crystals and reach for their gratitude journals… Disgust is one of the most powerful motivators…
120

brthwrk

During the last week and a bit of being ill. There’s one thing I’ve always neglected on the road to recovery. And that one thing was learning to breathe well… Especially when you’re coughing up parts of your lung while sounding as if you’ve smoked 17…
120

Profits over people

Time for one of my regular soap box rants… Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again. Although during this period of man-flu-whatever, I did a bit of “cleaning house” “What do you…
120

I haven’t crossed over (yet)

I hate missing my daily emails because they’re cathartic for me. However, I’ve been stuck in bed with a combination of a migraine so intense, I’ve not been able to be subject to bright lights, while feeling as if someone has stuck my brain between a…
120

The power of nostalgia

Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of pocket money saved up, on action…
120

Be aware and stay safe

I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on. (and yes there are also people who will be…
120

It’s a real testament…

If you ever read or hear those words uttered to you. You know full well that the person sharing them has been infected by the LLM bullshit infected our society. It’s weird cause I’ve been reading a lot of autobiographies from some of my favourite writers.…
120

Fictional Psychosis

On the 30th of October 1938 a radio broadcast based on a science fiction novel caused mass hysteria across New England… Orson Welles’s adaptation of War of the Worlds. The first part of the broadcast imitated news bulletins and announced that Martians had invaded New Jersey.…
120

Protect Ya Neck

Now if I could bust out some bars like the Wu-Tang clan. I wouldn’t be writing emails to you, my number one fan… That said. I fell asleep in what I can only believe is a pose that has managed to destroy my neck and shoulder…
120

Mike Tyson was right

“Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.” Probably one of my favourite sayings from ol’ Iron Mike. The thing is. We’ve created a consequence free zone where people can be absolute shitheads without any…
120

I thought I killed my brain today.

Today I thought it was a good idea to sit around and do nothing. Turns out that “nothing” was actually the worst fucking thing I could’ve done. I’m still getting over whatever it is that I caught, which managed to kill my voice off for a…
120

Rewatching Transcendence because apparently I hate sleeping peacefully

I have a particular talent for psychological self torture, which is why I’m rewatching Johnny Depp in Transcendence while AI chatbots are getting better at writing than most humans and everyone’s pretending this is totally fine and normal… [DEEP BREATH] The thing is nothing says “healthy…