Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.

  • Before we become that stupid…

    Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play…

  • A friend needed the sauce.

    A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new.…

  • Approaching Dystopia

    I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep…

  • We need more of this

    If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up…

  • The 10th circle of marketing hell…

    So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t have predicted the 10th circle… The one we’re all being…

  • It’s okay if you’re not okay.

    This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out,…

  • The disgusting little “content habit” that makes me unfollow instantly.

    If you do this, you’re not a creator you deem to be. I’d just call you a rolling public hazard instead. It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven,…

  • My next character arc

    A buddy just dropped a Steam gift in my lap like it’s no big deal. He knows I’ve been sick as a dog lately. The gift? ARC Raiders. I accepted it. Of course I fucking accepted it. I’ve got the…

  • Remembering 1999

    I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower. Stumble…

  • Get your guard up

    This is the tech-y email you need to pay attention to. Fraud and identity theft is at an all time high right now. “But Stephen, I’m good. My security is on point!” It might be. Until it isn’t. People have…

  • Almost 100% power.

    I think I’m a day or two away from being back to my regular ol’ self again. It’s not been fun being man down while becoming an empty puddle of whatever? (Mentally that is) I’m starting to get hungry again…

  • The power of disgust

    And why feeling like shit can save your life. Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch their crystals and reach for their gratitude journals… Disgust is…

  • brthwrk

    During the last week and a bit of being ill. There’s one thing I’ve always neglected on the road to recovery. And that one thing was learning to breathe well… Especially when you’re coughing up parts of your lung while…

  • Profits over people

    Time for one of my regular soap box rants… Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again. Although during this period of man-flu-whatever, I did a bit…

  • I haven’t crossed over (yet)

    I hate missing my daily emails because they’re cathartic for me. However, I’ve been stuck in bed with a combination of a migraine so intense, I’ve not been able to be subject to bright lights, while feeling as if someone…

  • The power of nostalgia

    Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of…

  • Be aware and stay safe

    I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on. (and yes there…

  • It’s a real testament…

    If you ever read or hear those words uttered to you. You know full well that the person sharing them has been infected by the LLM bullshit infected our society. It’s weird cause I’ve been reading a lot of autobiographies…

  • Fictional Psychosis

    On the 30th of October 1938 a radio broadcast based on a science fiction novel caused mass hysteria across New England… Orson Welles’s adaptation of War of the Worlds. The first part of the broadcast imitated news bulletins and announced…

  • Protect Ya Neck

    Now if I could bust out some bars like the Wu-Tang clan. I wouldn’t be writing emails to you, my number one fan… That said. I fell asleep in what I can only believe is a pose that has managed…

  • Mike Tyson was right

    “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.” Probably one of my favourite sayings from ol’ Iron Mike. The thing is. We’ve created a consequence free zone where people…

  • I thought I killed my brain today.

    Today I thought it was a good idea to sit around and do nothing. Turns out that “nothing” was actually the worst fucking thing I could’ve done. I’m still getting over whatever it is that I caught, which managed to…

  • Rewatching Transcendence because apparently I hate sleeping peacefully

    I have a particular talent for psychological self torture, which is why I’m rewatching Johnny Depp in Transcendence while AI chatbots are getting better at writing than most humans and everyone’s pretending this is totally fine and normal… [DEEP BREATH]…

  • We need hobbies

    This is gonna be a straightforward one. What hobbies do you have or have neglected this year? I need something fresh to dive deep into, so I’d love to see what you’re already obsessed with. Yes. I read and write…

  • Customer service ghost town

    It’s very rare for me to get annoyed at anything. But customer support is where most businesses go to die. Whether you’re a solo business owner or some corporate behemoth, it’s wild to me that the thought of ignoring your…

  • The Lee Child school of prose

    Hey you. Yes you. Put down that copywriting book. Stop reading another blog post about “the secret to high converting headlines.” Quit circle jerking with other copywriters who all learned from the same three gurus who learned from the same…

  • Every day above ground is a good day

    If you’re reading this, you’ve already won the lottery. Not the financial one. (I mean that would be cool too, I guess…) Though if you’ve got internet access and time to read emails, you’re doing better than billions of people.…

  • Performative reading

    There’s an epidemic of people carrying books. I mean it feels like those clowns who carry around designer handbags, but deep down we know they don’t put much in there so they don’t destroy it. But the funny thing is…

  • The lifestyles of the chronically online

    We’ve created a generation of chronically miserable shitweasles who feed on outrage and sustain themselves entirely through online conflict. You know the type. You present them with factual information. Complete with sources, references, peer reviewed studies and they immediately refute…

  • AWS shit the bed today

    AWS absolutely fucking imploded today, taking half the internet down with it like some archaic house of cards built by a bunch of vibe coders… Websites crashed. Apps became glorified loading screens. Services that millions of people depend on daily…