Who said we were gonna ease into 2026? So we’re gonna riff on everyone’s favourite topic, which is cults and their fun little practices and dogmas. In order to identify a cult you need to know that all of them…

Back in 1978. Gary Thuerk inadvertently created email marketing as we know it today. I mean he sent one email to 393 people and did over $13 million in sales, which is wild. If you dig back into the internets…

That’s right. Get that Big Hairy Audacious Goal set down on paper so that it can stare you in the face every day while you make it happen. Jim Collins coined the term and stretched it out over the course…

Oh boy. 2025 was a wild year. And I’m glad we’ve finally dragged it to the back of the dusty ol’ shed, put it on its knees and given it the Mozambique drill. 3 bangs and its gone. So what…

Little Johnny comes home from school excitedly to finish up for Christmas. He walks into the kitchen, pacing slowly. “Mom,” he whispers but you can hear the confusion in his voice. He sees her sitting there expressionless. He inches closer…

A last minute decision was made to rest properly. It’s nearly Christmas and my chest and cough has come back with a full vengeance. I have a few days to try and get back to normal and it’s the most…

The best movies were made without it. The best games were made without it. The best comics were made without it. The best stories were made without it. The best songs were made without it. And now for some reason…

By the time you’re reading this. I might be laying face down in a ditch somewhere in Manchester… That being said. It’s that time of the year where I am in charge of adults and making sure they don’t unleash…

I felt like I was dying a few weeks ago. I had what most people would consider the man flu. Yes it is bad, was bad and is still (kinda) bad but I’m 99% over it now. For about a…

You want to support the writer in your life? Great. Here’s how… Grab a stake and drive it straight through the heart of the digital vampire currently draining the life out of all of us. I’m talking about Generative AI.…

The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad to worse to Worcestershire sauce levels of unpronounceable disaster and…

Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which Disney princess you are!” We’d roll our eyes at the…

Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you have two choices… Take the high road like a boring…

Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit consent. I don’t care if they bought something from you…

“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer 2. TL;DR it’s what John Wick should’ve been. Anyways. This…

I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for clicks. Then there’s the performative empaths doing things like it’s…

Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting at a wall, hell… Even social media posts tend to…

I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend I work with got the call that nobody wants to…

I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who I’ve not seen in forever. We shot the shit, had…

2025 has been wild. The internet has shifted massively, especially on social media and the overall social side of things. Artists have become commoditised and the majority of us saw this coming (Writers of all types, painters, musicians etc) The…

There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy. Instead of confident competence, it’s just digging into topics you…

Some days you don’t feel like writing. The well feels dry, the ideas feel stale, and you’re convinced you’ve already said everything worth saying about your particular corner of the universe. Today is one of those days for me. Although…

I’m still sick as a dog right now. The kind of sick where breathing feels like a conscious effort and my voice sounds like I’ve been gargling gravel for sport. Although I’m just being dramatic cause drama makes email writing…

Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do…

I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns…

It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a…

If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality,…

Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas…

It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of…

If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than…