Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.

  • Please reach out.

    I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend I work with got the call that nobody wants to…

  • Double down on this one thing going into next year

    I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who I’ve not seen in forever. We shot the shit, had…

  • The Hail Mary for Artists In 2026

    2025 has been wild. The internet has shifted massively, especially on social media and the overall social side of things. Artists have become commoditised and the majority of us saw this coming (Writers of all types, painters, musicians etc) The…

  • Dig Bick Energy

    There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy. Instead of confident competence, it’s just digging into topics you…

  • Be the big spoon for your content

    Some days you don’t feel like writing. The well feels dry, the ideas feel stale, and you’re convinced you’ve already said everything worth saying about your particular corner of the universe. Today is one of those days for me. Although…

  • Make zoom fun again

    I’m still sick as a dog right now. The kind of sick where breathing feels like a conscious effort and my voice sounds like I’ve been gargling gravel for sport. Although I’m just being dramatic cause drama makes email writing…

  • How white stuff saved my sleep deprived brain

    Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do…

  • Living under a rock is fun

    I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns…

  • Cry Baby Monday

    It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a…

  • Slop Evader – cause the internet has become a wasteland

    If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality,…

  • Not the good cult…

    Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas…

  • I’m ready for the end

    It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of…

  • Sex, Drugs, and Cocoa Puffs

    If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than…

  • Before we become that stupid…

    Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play…

  • A friend needed the sauce.

    A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new.…

  • Approaching Dystopia

    I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep…

  • We need more of this

    If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up…

  • The 10th circle of marketing hell…

    So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t have predicted the 10th circle… The one we’re all being…

  • It’s okay if you’re not okay.

    This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out,…

  • The disgusting little “content habit” that makes me unfollow instantly.

    If you do this, you’re not a creator you deem to be. I’d just call you a rolling public hazard instead. It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven,…

  • My next character arc

    A buddy just dropped a Steam gift in my lap like it’s no big deal. He knows I’ve been sick as a dog lately. The gift? ARC Raiders. I accepted it. Of course I fucking accepted it. I’ve got the…

  • Remembering 1999

    I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower. Stumble…

  • Get your guard up

    This is the tech-y email you need to pay attention to. Fraud and identity theft is at an all time high right now. “But Stephen, I’m good. My security is on point!” It might be. Until it isn’t. People have…

  • Almost 100% power.

    I think I’m a day or two away from being back to my regular ol’ self again. It’s not been fun being man down while becoming an empty puddle of whatever? (Mentally that is) I’m starting to get hungry again…

  • The power of disgust

    And why feeling like shit can save your life. Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch their crystals and reach for their gratitude journals… Disgust is…

  • brthwrk

    During the last week and a bit of being ill. There’s one thing I’ve always neglected on the road to recovery. And that one thing was learning to breathe well… Especially when you’re coughing up parts of your lung while…

  • Profits over people

    Time for one of my regular soap box rants… Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again. Although during this period of man-flu-whatever, I did a bit…

  • I haven’t crossed over (yet)

    I hate missing my daily emails because they’re cathartic for me. However, I’ve been stuck in bed with a combination of a migraine so intense, I’ve not been able to be subject to bright lights, while feeling as if someone…

  • The power of nostalgia

    Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of…

  • Be aware and stay safe

    I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on. (and yes there…