Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of pocket money saved up, on action figures I’d pose in epic battles across my bedroom…

I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on. (and yes there are also people who will be like “BUT YOU STILL HAVE IT GOOD HERE, LOOK…

If you ever read or hear those words uttered to you. You know full well that the person sharing them has been infected by the LLM bullshit infected our society. It’s weird cause I’ve been reading a lot of autobiographies from some of my favourite writers. More recently… Lunar Park by Bret Easton Ellis, who…

On the 30th of October 1938 a radio broadcast based on a science fiction novel caused mass hysteria across New England… Orson Welles’s adaptation of War of the Worlds. The first part of the broadcast imitated news bulletins and announced that Martians had invaded New Jersey. There was a disclaimer at the beginning of the…

Now if I could bust out some bars like the Wu-Tang clan. I wouldn’t be writing emails to you, my number one fan… That said. I fell asleep in what I can only believe is a pose that has managed to destroy my neck and shoulder for the 3rd time this year. (It doesn’t help…

“Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.” Probably one of my favourite sayings from ol’ Iron Mike. The thing is. We’ve created a consequence free zone where people can be absolute shitheads without any real accountability. And you see it more where people…

Today I thought it was a good idea to sit around and do nothing. Turns out that “nothing” was actually the worst fucking thing I could’ve done. I’m still getting over whatever it is that I caught, which managed to kill my voice off for a few days. So today, my brain turned to mush.…

I have a particular talent for psychological self torture, which is why I’m rewatching Johnny Depp in Transcendence while AI chatbots are getting better at writing than most humans and everyone’s pretending this is totally fine and normal… [DEEP BREATH] The thing is nothing says “healthy coping mechanisms” like watching a movie about uploading human…

This is gonna be a straightforward one. What hobbies do you have or have neglected this year? I need something fresh to dive deep into, so I’d love to see what you’re already obsessed with. Yes. I read and write but hey, it’s not really a hobby to me. If I have to write an…

It’s very rare for me to get annoyed at anything. But customer support is where most businesses go to die. Whether you’re a solo business owner or some corporate behemoth, it’s wild to me that the thought of ignoring your customers and clients is nuts. You call a company with a problem and immediately get…

Hey you. Yes you. Put down that copywriting book. Stop reading another blog post about “the secret to high converting headlines.” Quit circle jerking with other copywriters who all learned from the same three gurus who learned from the same two books written in 1966. *Cough Breakthrough Advertising cough* Pick up Lee Child’s The Killing…

If you’re reading this, you’ve already won the lottery. Not the financial one. (I mean that would be cool too, I guess…) Though if you’ve got internet access and time to read emails, you’re doing better than billions of people. There’s always a bigger jackpot out there. You woke up this morning. Your heart kept…

There’s an epidemic of people carrying books. I mean it feels like those clowns who carry around designer handbags, but deep down we know they don’t put much in there so they don’t destroy it. But the funny thing is that they strategically placing them in coffee shop photos, while also posting aesthetic shots of…

We’ve created a generation of chronically miserable shitweasles who feed on outrage and sustain themselves entirely through online conflict. You know the type. You present them with factual information. Complete with sources, references, peer reviewed studies and they immediately refute it without even reading what you’ve shared. They’re not interested in truth. They’re interested in…

AWS absolutely fucking imploded today, taking half the internet down with it like some archaic house of cards built by a bunch of vibe coders… Websites crashed. Apps became glorified loading screens. Services that millions of people depend on daily just… vanished. Poof. Gone. Because one company controls so much of the internet’s backbone that…

As much as I want to brainwash myself into being a productivity machine… Optimising my morning routine, tracking my habits, measuring every fucking minute for maximum efficiency, sometimes I just need to have a completely pointless conversation about whether or not hot dogs are sandwiches. Or spend twenty minutes debating the physics of cartoon characters.…

Bonjour… You remember that time when you were a naïve kid thinking that adults seem to have their shit together? The thing is. Nobody knows what they’re doing. Seriously. Nobody. Generally they’re making it up as they go. That person who always has the right answer in meetings? They googled it five minutes before walking…

It’s that time of the year where everyone talks about mental health. The thing is. Your mental health isn’t some weird optional maintenance. You need to truly look after it. You wouldn’t ignore a broken bone or a persistent cough, but somehow we’ve normalised walking around with fractured minds and emotional exhaustion. Take the therapy.…

Purity and perfection are entangled together like lovers who can’t let go. A romantic metaphor right? When you sit down to tackle that blank page. You look at it and you know it’s perfect the way it is right now. It’s kinda like a yard after a night full of snow. It’s blanketed in white.…

It’s October, which means it’s officially Halloweenis. Which is my made up holiday for when spooky season collides with the brutal reality that you still need to pay rent and sell your creative warez. We’re creatives and artists but we are not about that starving life. Look, I could happily live in Halloween mode year…

Remember when The Matrix felt like science fiction? I do. Ahhh. Good times… I mean it all seemed like a cool philosophical speculation instead of getting down and dirty on Tuesday trying to wash off the stink of existentialism. But here we are… 2025, where everything feels so surreal that taking the red pill seems…

I know I’ve harped on about AI and all it’s radical bullshittery that’s being force fed down into our throats over the years. Certain people basing their lives and their whole personality around it, hoping it takes off and changes the world because they’ve invested so much time into it, that when it does go…

“We were somewhere around Barstow on the edge of the desert when the drugs began to take hold.” Hunter S. Thompson knew something most writers never figure out… You have about fifteen seconds to grab someone by the throat and refuse to let go. That opening from Fear and Loathing in Las Vegas doesn’t waste…

Three thirty in the afternoon and I’m sweating into my third cup of coffee at some godforsaken strip mall type of coffee shop just off of the corner of a grunge-y looking building, waiting for a man who said he’d be here at two… The clock is a weapon for anyone who uses it to…

And you probably don’t even realise it. I’m not going gentle into this Friday night. The thing is. It’s not even your fault. Friends and family are trying to rope us into those endless Tiktok clips. Pulled deep into those scroll holes which do nothing but lobotomise the attention right out of us. Our minds…

Sometimes you just need to half-ass things. Could people liken it to failure? Sure. I’d probably just say it’s some sort of survival mechanism in the creative and human sense. I know this goes against everything we’ve been taught about excellence and giving 110% and all that motivational poster bullshit. But perfectionism isn’t a virtue,…

It’s rare for me not write anything. Yesterday was one of those not writing days and well, as much as I preach daily emails for all the various reasons and benefits. A day off won’t kill you. Just don’t take too many days off cause then it’ll spiral into many days off… Anyways. I am…

So I caught whatever plague is making the rounds… Could be a cold, could be the flu, could be the opening act of the next global pandemic. Who knows anymore? These days every sniffle feels like it might be Patient Zero material which is always fun when you’re out and about. Anyway, I dragged my…

Ed Gein was a monster. But you might take his side after being given a psychological masterclass in horror. (Or so I’ve been told by a friend who has just binged the whole series in one day…) Granted I’m only 1 episode in, and there was a lot to unpack in the first episode. All…

It’s exhausting pretending to be someone else. You scroll through your feeds and see these polished, curated versions of human beings. You get sucked into the whole “Maybe I should be more like them.” mindset. This is where you should yell STOP. The things that you’re doing when the lights aren’t on you is what…