Little Johnny comes home from school excitedly to finish up for Christmas. He walks into the kitchen, pacing slowly. “Mom,” he whispers but you can hear the confusion in his voice. He sees her sitting there expressionless. He inches closer and waves his little hand in front of her. Not a twitch. Not a blink.…

A last minute decision was made to rest properly. It’s nearly Christmas and my chest and cough has come back with a full vengeance. I have a few days to try and get back to normal and it’s the most annoying and frustrating period of sickness I’ve had in years. So if you’re celebrating Christmas…

The best movies were made without it. The best games were made without it. The best comics were made without it. The best stories were made without it. The best songs were made without it. And now for some reason we really need it, there’s no other way and if we don’t adopt it and…

By the time you’re reading this. I might be laying face down in a ditch somewhere in Manchester… That being said. It’s that time of the year where I am in charge of adults and making sure they don’t unleash a lot of chaos right before everyone winds down for Christmas. I’ve learnt a little…

I felt like I was dying a few weeks ago. I had what most people would consider the man flu. Yes it is bad, was bad and is still (kinda) bad but I’m 99% over it now. For about a month it felt like my whole body was being folded up like a lawn chair.…

You want to support the writer in your life? Great. Here’s how… Grab a stake and drive it straight through the heart of the digital vampire currently draining the life out of all of us. I’m talking about Generative AI. That soulless content abomination sucking up our creative work like some kind of algorithmic Dyson,…

The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad to worse to Worcestershire sauce levels of unpronounceable disaster and back again. Every time you think we’ve hit rock bottom, someone hands us a shovel…

Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which Disney princess you are!” We’d roll our eyes at the obvious engagement bait. We knew it was stupid. We knew it was manipulative. And yet……

Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you have two choices… Take the high road like a boring adult, or embrace your inner petty demon and create a masterpiece of justified spite. 50…

Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit consent. I don’t care if they bought something from you five years ago. I don’t care if they downloaded your free PDF about productivity hacks.…

“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer 2. TL;DR it’s what John Wick should’ve been. Anyways. This isn’t going to be checklist and things you need to do but more a “hey…

I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for clicks. Then there’s the performative empaths doing things like it’s some new TikTok trend. But then there’s Josh… This guy goes around handing out food,…

Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting at a wall, hell… Even social media posts tend to just sit there and feel meh. The thing is. You fire off a message. Then…

I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend I work with got the call that nobody wants to get. His best friend has sadly taken his own life. In this situation you can’t…

I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who I’ve not seen in forever. We shot the shit, had a few espresso martini’s, did some people watching and mused on the state of the…

2025 has been wild. The internet has shifted massively, especially on social media and the overall social side of things. Artists have become commoditised and the majority of us saw this coming (Writers of all types, painters, musicians etc) The skills we’ve crafted for decades have now been sucked up into AI-land and turned into…

There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy. Instead of confident competence, it’s just digging into topics you don’t understand and bickering about them online to sound profound. Some masculine woo woo influencer…

Some days you don’t feel like writing. The well feels dry, the ideas feel stale, and you’re convinced you’ve already said everything worth saying about your particular corner of the universe. Today is one of those days for me. Although in this case. You gotta be the big spoon sometimes. You gotta wrap your arms…

I’m still sick as a dog right now. The kind of sick where breathing feels like a conscious effort and my voice sounds like I’ve been gargling gravel for sport. Although I’m just being dramatic cause drama makes email writing fun. It’s more just that tickling cough that won’t vanish. I also know that as…

Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do attempt to follow this, please do not blame me if you get the runs. I’m…

I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns the largest ranch in America? Sign me the fuck up. But it’s not the premise…

It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a £200 cashmere turtleneck for Mr. Whiskers. “This is worse than Black Friday,” she sobs into…

If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality, you can see where this shitshow is heading. And it’s nowhere good. Websites are spoofing…

Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas on everything I talk about on a regular basis. However there’s not a enough talk…

It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of scrolling and watching and holy shit… Yeah, over the years I’ve joked about the asteroid…

If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than any sociology textbook ever could. He dissects why we care about celebrity relationships, examines the…

Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone argues about whether water or Brawndo is better for…

A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new. I’ve just done a quick little brain dump. Made it fun to read and actionable.…

I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep beating it. In the last few months, studies are finally getting released into public about…

If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up to spit a few bars or drop a few verses are just unreal. It’s insane…