Stephen Walker – Opinionated Ad Man, Writer and Author

  • ou Can’t Cheat Death (Or My Bloody Email List, Mate)

    Pull up a chair. Wipe off the mysterious pub goo first, unless you want to lose a hand to the sticky abyss. Settle in, because I’m about to drop a couple truth bombs with the grace of a Final Destination premonition meaning, zero grace, and a fuckload of broken glass. So… Final Destination: Bloodline. (Holy…

  • A bit of hip hop-ity soul

    When you’re online. Your life is usually run by some internet algorithms force fed into your eyeballs on whatever platform you use. They’re cleverly tailored to the posts we interact with, the things we share and where exactly we’re interacting from. Usually when I’m researching ideas or concepts I’m all over the web. From Youtube…

  • Thinking is hard and words are harder

    We’ve all been there… Brain turned to lukewarm, lumpy potato slop, thoughts dribbling through your mental colander like sad, watery starch. You’re staring at a blank page that’s staring back with all the silent judgment of a disappointed parent. The cursor blinks. And blinks. And blinks. And you? You got nothing. The brain tank is…

  • On Sensitivity, like Pappa Hemingway would’ve written.

    I’ve been on a Hemingway kick again and so I thought I’d write a little prose the way he would’ve… I think I nailed it but hey, it’s the message that counts. On Sensitivity Don’t apologise for being sensitive. It’s not weakness. It’s strength. A leopard never apologises for sharp hearing, night vision, or keen…

  • May the 4th be with you, duh.

    So I’m sitting here in my Vader socks (the ones with the little capes on the back) and my ancient Empire Strikes Back t-shirt that’s barely holding together, thinking about what Star Wars has meant to me over the years. Not just the movies. The whole damn universe, the fandom, the arguments about whether Han…

  • Days Gone

    I don’t very often get sucked into vidyagame But while taking some time off. I got sucked into Days Gone and today I needed to write about it. And if you know me, you know how I get with these post apocalyptic survival games (obsessive, slightly unhinged, definitely sleep deprived) Starting off. The game isn’t…

  • Inbox Zero: A Love Story

    “You did it. You’ve finally scaled the Everest of modern technobullshit… Inbox Zero. And not the fake kind, where you just archive everything and hope no one notices. No. You fought the beast. You unsubscribed. You purged. You deleted.” This was the my day. I kept telling myself some wild heroes journey story like above.…

  • The slow agonising death of my favourite platform

    Today your favourite degenerate is in mourning over Twitter. POLITICO wrote a magically glorious meltdown piece about about Elon Musk’s hostile takeover. Sorry, “acquisition” of Twitter. Some people call it “X,” if they’re feeling masochistic. But holy mother of slow motion funeral marches, it’s like watching a once mighty beast, now wheezing and dripping social…

  • I wish I could bottle and sell this

    It’s that time of the year when I get some blood work done. Just to make sure everything is ticking over and still working. One thing I never tested before was Testosterone. And so today I found out that the reason for my sleep issues aka not being able to sleep properly is cause my…

  • The ego apocalypse

    One of my favourite marketers/guru’s are moments away from taking their group and nuking it. Why? No engagement. It’s all bullshit though. Engagement exists. It’s just been microwaved into a soggy, dopamine starved husk by the brain rot hordes. (You know the ones. The “Why isn’t this free?” crowd.) The “TL;DR” legion. The “But what…

  • The most important debate of our time probably

    Hey man. It feels like yesterday when we were going on about that stupid dress. Now here’s another fun little debate that’s popped up on the ‘ol internets… And Look, I know we usually talk about real stuff. Like your boss who is actually a hairball with a personality or my ongoing battle with existential…

  • Kevin Bacon, Dead Guys, and Writing Lessons (Yes, you need to read this)

    Picture this… it’s midnight, I’m three cold slices of pizza deep (still greasy, still judgmental), and I decide to check out this new series. The Bondsman. Why? Because Kevin Bacon. Because I have a soft spot for undead weirdness and because my brain craves some weird shit because everything lately has been a snooze fest.…

  • The unsexy way of getting people into your world.

    I posted this on the old book of faces and thought it would be of value to my favourite people… It’s also one of the most underrated ways to get higher quality people into your world too. And as you all know email for the most part is just text. (Well. The way I do…

  • It’s my fault for being literate

    Today was one of those days where I was supposed to do some research for a character I’m developing and well shit… It didn’t happen because I got sucked into the comment section of some youtube/reddit thread hole. I’ve popped a few pain pills before writing this cause I’m old so bare (bear?) with me.…

  • A little bit of rot

    Sometimes you need to shut off and do a little of what the kids call bed rotting. Stay in bed. Watch trash and eat pizza. I’ve done a little bit of that today but when it comes to movie time. Tonight I’m watching The Amateur. If you liked The Bourne films, this is like the…

  • Amplified scepticism

    12 months ago I wrote a “think piece” on the decline of the literary bloke which went hand in hand with what Will wrote. 12 months later I’m back. To be a Judge-y McJudgerson because there’s a big fat digital elephant in the room. Yes. You’ve seen me take a dig at A.I. and while…

  • A glitter bomb type invitation

    This is your official, gold embossed, glitter bombed invitation to leave. To get the hell out. To dropkick whatever sad, soul sucking scenario is gnawing at your ankles like one of those little rabid shit chihuahua’s that have mainlined a can of Red Bull. [Takes a deep breath] I see you squirm. Friends… If they’re…

  • Programmer logic > *

    Many moons ago I was a programmer. Some would say hacker because of the work I used to do. I was just a dude who looked at terrible code and logic and then simplified it. Just like in writing. I try to say the most with as few words as possible. Is it art, science…

  • All egged out but the present moment is your sword

    I’m in partial chocolate coma as a I write this. Ghost Dog: The Way of the Samurai is playing in the background. Life seems to be one of these rusty conveyor belts of past regrets, future anxieties, and a present moments. I mean we have many of these and the samurai knew this. This scene…

  • Easter’s here. Or it’s not.

    Maybe you celebrate it. Maybe you think the Easter Bunny is a furry capitalist conspiracy (which is fair lol) Either way, take the time off. If you celebrate… Eat the chocolate. Hug your weird family. Even Uncle Gary, who still thinks NFTs are a thing. Hide eggs like a deranged garden warlock. Watch the children…

  • A short stay in Hell

    This weekend I’ll be doing nothing but reading and resting. I still feel meh. Whatever it is that I’ve caught is still kicking my ass. If you’re looking to join me in a mind fuck wrapped in existential dread served on a plate of “what the hell” (Pun absolutely intended) Then this will be it.…

  • The Hogwarts guide to building your personal brand empire

    I’ve had one of those days where I feel like I’ve been hit by a bus. So a little TLC was had. I woke up. Did a few things and then got back into bed and got watching one of my many favourite films. Harry Potter and the Philosopher’s/Sorcerer’s Stone. (Yes people are still mad…

  • The Friendship Triangle from Hell

    So a little while ago I happened to participate in the weirdest threesome of my life. NOT THAT KIND You perverts. I don’t mean anything sexual. I mean from a friendship and relationship point of view, the kind that makes you question if the sky daddy up there is just playing out some reality show…

  • What Black Mirror Can Teach You About Marketing and Building a Fandom

    I see Black Mirror is back in the mix on Netflix and this new series is supposed to be insane. It’s basically a tech dystopia funhouse mirror that shows us all the ways the future is going to be terrifying (and weirdly, kinda cool) Every episode is its own self contained nightmare. It’s one of…

  • The not so sexy secret sauce.

    An ex client hit me with the question the other day and this seems to be a recurring theme for anyone who slides into my world. “How do you do what you do?” And I could feel it. This little flicker of hope in their voice, like I was about to drop some ancient, mystical…

  • Creative Bankruptcy

    I wrote a post on FB today outlining what us nerds like to call ad fatigue. Which is boring cause all it is, is when your ad starts to die off and you gotta refresh it by either writing some new words, changing the image/s and all of that fun stuff. But the biggest thing…

  • Peak Corporate Clownery

    So. Shopify’s CEO just announced his brilliant plan to replace hiring with AI, because… Checks Notes Nothing says “we value our people” like making them audition for their own jobs against a machine that thinks “synergy” is a personality trait. I mean if you like car crashes. Here’s some highlights and the tl;dr of what…

  • Life’s a vending machine.

    Yep, you read that right. It’s time for Fridays’ dose of words. But yes. Life’s a vending machine. A big, soulless, fluorescent lit vending machine. You stand there, squinting at the choices. Rows of chips, candy bars, weird protein snacks that taste like drywall… …waiting for something, anything, to happen. You’ve got a crumpled dollar…

  • The antidote for boredom is simpler than you think

    You ever lay down and think about death? Kind of like a creeping rot… That’s what boredom is. It’s not harmless but it’s akin to death. It’s the kind of thing that turns your brain into mush and makes your soul feel like it’s been left out in the sun too long. (Obviously not here…

  • Are you ready to piss people off?

    You need rules. Big ol’ filthy rules. The kind you set for yourself. The kind you stand by, even if it makes people uncomfortable. (Please don’t do anything semi-naked outside of someone’s window. It’s generally frowned upon in society in 2025…) When I share something. I want them to feel something. Love, hate, rage, delight.…