As I’m closing out on a week long water fast. I thought I’d re-share something that tips the scales in your favour if you use it ethically. One of my favourite films wrapped in biblical lessons which a lot of…

So it’s not a secret that I’ve been unwinding myself from doing client work for the last few years. Frankly, I’ve just been so bored of people flip flopping into different “things” and then when the things that were working…

Rage bait has become the crack cocaine of modern marketing. Crazy thing is we’re addicted to it because we can’t help to either click on it or engage with it. Every day, some entrepreneur posts something intentionally inflammatory just to…

Which also sounds gross by design… But it’s the ability to actually think. While everyone else is outsourcing their brains to ChatGPT or the LLM of their choice, you’re going to be the one they pay premium rates to, to…

Vincent Vega and Jules Winnfield didn’t fuck around when they had a job to do. They showed up, handled business, and got results. There was no endless planning meetings or motivational podcasts. And I don’t even think vision boards or…

Crazy thing is you’re building something. You’re creating content and growing your audience, hell. Like many of us. You’re trying to make a living from your ideas and work. But then… Some miserable piece of shit crawls out from the…

I got roped into taking a break. I happen to have quite a few people who operate in the whole woo woo space. From law of attraction to full blown astrology and everything in between, and while I don’t have…

And what can we do about it? I had to try really hard to not do the whole RE: RE: RE: No, Seriously, Why Does Everything Suck Now type of subject line… You know me better than that. I may…

That you show up every time and read my emails and reply and just interact. I’ve had so many great conversations and also views on the topics and ideas I write about and share with you, that doing this is…

Here’s a little social media “game” for us folks who still require those platforms to feed into our own platforms… After all. Our audience/clients/customer numbers aren’t going to increase themselves magically (I mean I wish they did) but we still…

The world is systematically dumbing itself down to feed the dopamine starved masses, and we’re all complicit in this intellectual race to the bottom of the barrel… Everything is getting shorter, simpler, more digestible. Books become audiobooks become podcast summaries…

I had an interesting conversation with a fellow creator today, who sadly got sucked into the world of generative AI. They were lied to by some of our favourite marketing tech bros. The lie was that generative AI would help…

Stop over socialising. Seriously. Every coffee meetup, networking event, and “quick catch up” is stealing time from your actual work. We get deluded into thinking that we’re building relationships. Although what we’re doing is just masturbating our social anxiety while…

2026 is the best push you’ll ever get as a creative to make work you’re actually in love with. Why? AI is eating everything. And I mean everything. It’s churning out blog posts, social media captions, email campaigns, video scripts,…

There’s this Hemingway quote that shows up on every basic bitch’s Instagram story next to a picture of a typewriter they’ve never touched and a whiskey glass they bought off of Amazon. “All you have to do is write one…

…had 47 browser tabs open like she was re-creating the matrix. Eyes half shut. Posture of someone who’d been clinically dead for twenty minutes and just decided to come back because her coffee wasn’t finished yet. Hair doing something ambitious.…

And the funny thing is, you paid for it too. The lie is so fucking obvious that I’m embarrassed it took me this long to call it out. In the MMO space. They told you that flashing income screenshots and…

Got a few people reply who were hesitant about getting Telegram, cause they thought I was going to do what everyone and their dog is doing, which is build an “app” on Skool. And frankly. That’s a valid question. Firstly.…

And you know what you gotta do. You need to take it easy. Then put on Friday the 13th (1980) cause it’s the best one in my opinion (Which also happens to be fact) and watch the camp counsellors get…

You walk into a coffee shop. It’s one of those coffee shops. The kind where the barista has a tattoo of a French press on their forearm and the menu board looks like it was written by a calligrapher having…

Got a few replies asking about what other things will be shared in that group. So I might as well drop the full menu. These are just a lot of notes and concepts I’m researching and building but it’ll cover…

It feels like an eternity since I sent the last email. Best friend didn’t die, which is obviously good and he also jokingly said that I’m supposed to die before him anyways… So it just goes to show that a…

…fish, chips, cup ‘o tea, bad food, worse weather, Mary fucking Poppins… ENGLAND! “I don’t like leaving my own country, Doug, and I especially don’t like leaving it for anything less than warm sandy beaches, and cocktails with little straw…

I’m heading back from London as I write and send this… Pick it up and read it over and over. It’s essentially about the wall street sociopaths who turned greed into a game (And what it truly reveals about human…

If you’ve been questioning what’s going on in the world and wanting a deeper dive into western society and how we’ve all been tricked and lied to… This will arguably be the best thing you watch in 2026. Marketers think…

One of my best friends nearly died a few days ago. We were hanging out, having a couple of beers and planning a little holiday together to see some family we’ve not seen in forever. That’s when it happened. He…

The last 24hrs and the next 24hrs are going to be touch and go. I’ll catch up soon. A few weeks ago someone asked about getting into this whole world of copywriting and what not. So here’s a challenge/thread that…

Don’t worry. No soap box rant today. Although I’ll probably be fast asleep after hitting a massive caffeine and stale cookies crash by the time you read this, so if this email makes even less sense than usual, that’s why.…

Here’s one of my favourite poems from my favourite poets… Roll the dice by Charles Bukowski: if you’re going to try, go all the way. otherwise, don’t even start. if you’re going to try, go all the way. this could…

Every blue tick wanker on Twitter and Facebook has suddenly become a rage bait merchant. And trust me. You’ve seen them. The verified accounts posting the dumbest, most inflammatory takes imaginable just to farm engagement. It’s especially popular on Twitter…