Stephen Walker – Opinionated Ad Man, Writer and Author
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Dig Bick Energy
There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy. Instead of confident competence, it’s just digging into topics you don’t understand and bickering about them online to sound profound. Some masculine woo woo influencer…
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Be the big spoon for your content
Some days you don’t feel like writing. The well feels dry, the ideas feel stale, and you’re convinced you’ve already said everything worth saying about your particular corner of the universe. Today is one of those days for me. Although in this case. You gotta be the big spoon sometimes. You gotta wrap your arms…
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Make zoom fun again
I’m still sick as a dog right now. The kind of sick where breathing feels like a conscious effort and my voice sounds like I’ve been gargling gravel for sport. Although I’m just being dramatic cause drama makes email writing fun. It’s more just that tickling cough that won’t vanish. I also know that as…
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How white stuff saved my sleep deprived brain
Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do attempt to follow this, please do not blame me if you get the runs. I’m…
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Living under a rock is fun
I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns the largest ranch in America? Sign me the fuck up. But it’s not the premise…
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Cry Baby Monday
It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a £200 cashmere turtleneck for Mr. Whiskers. “This is worse than Black Friday,” she sobs into…
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Slop Evader – cause the internet has become a wasteland
If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality, you can see where this shitshow is heading. And it’s nowhere good. Websites are spoofing…
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Not the good cult…
Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas on everything I talk about on a regular basis. However there’s not a enough talk…
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I’m ready for the end
It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of scrolling and watching and holy shit… Yeah, over the years I’ve joked about the asteroid…
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Sex, Drugs, and Cocoa Puffs
If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than any sociology textbook ever could. He dissects why we care about celebrity relationships, examines the…
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Before we become that stupid…
Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play out in real time while everyone argues about whether water or Brawndo is better for…
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A friend needed the sauce.
A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new. I’ve just done a quick little brain dump. Made it fun to read and actionable.…
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Approaching Dystopia
I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep beating it. In the last few months, studies are finally getting released into public about…
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We need more of this
If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up to spit a few bars or drop a few verses are just unreal. It’s insane…
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The 10th circle of marketing hell…
So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t have predicted the 10th circle… The one we’re all being dragged into as we barrel toward 2026. Welcome to the circle of AI marketing horseshit.…
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It’s okay if you’re not okay.
This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out, or the way in. Stories have meaning. Your stories matter. Your art matters. It’s tough…
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The disgusting little “content habit” that makes me unfollow instantly.
If you do this, you’re not a creator you deem to be. I’d just call you a rolling public hazard instead. It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven, well known marketers, copywriters, and coaches film vertical “value bombs” while actively driving sixty plus…
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My next character arc
A buddy just dropped a Steam gift in my lap like it’s no big deal. He knows I’ve been sick as a dog lately. The gift? ARC Raiders. I accepted it. Of course I fucking accepted it. I’ve got the self control of a raccoon in a dumpster fire. And now the countdown starts. If…
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Remembering 1999
I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower. Stumble to the kitchen, pour a bowl of Frosties so big it’s basically a helmet. Milk…
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Get your guard up
This is the tech-y email you need to pay attention to. Fraud and identity theft is at an all time high right now. “But Stephen, I’m good. My security is on point!” It might be. Until it isn’t. People have weak ass passwords. They have old mobile numbers and email addresses attached to accounts they…
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Almost 100% power.
I think I’m a day or two away from being back to my regular ol’ self again. It’s not been fun being man down while becoming an empty puddle of whatever? (Mentally that is) I’m starting to get hungry again which is good. My hydration is back to normal. I’m getting proper sleep again (Even…
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The power of disgust
And why feeling like shit can save your life. Now I know the self help sunshine brigade is going to hate this, but here’s a truth that’ll make them clutch their crystals and reach for their gratitude journals… Disgust is one of the most powerful motivators on the planet. Not the gentle, Instagram friendly “I’m…
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brthwrk
During the last week and a bit of being ill. There’s one thing I’ve always neglected on the road to recovery. And that one thing was learning to breathe well… Especially when you’re coughing up parts of your lung while sounding as if you’ve smoked 17 packets of Marlboro Red’s in the space of a…
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Profits over people
Time for one of my regular soap box rants… Yes I’m still sick, but I’m miles better. I’ve somehow magically recovered my ability to think and put words down again. Although during this period of man-flu-whatever, I did a bit of “cleaning house” “What do you mean when you say cleaning house, Stephen?” I’m glad…
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I haven’t crossed over (yet)
I hate missing my daily emails because they’re cathartic for me. However, I’ve been stuck in bed with a combination of a migraine so intense, I’ve not been able to be subject to bright lights, while feeling as if someone has stuck my brain between a vice grip and constantly releasing and applying pressure to…
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The power of nostalgia
Saw a Dragon Ball Z ad on YouTube today and suddenly I’m eight years old again, racing home from school to catch the latest episode, arguing with friends about whether Goku could beat Superman, and spending my little bits of pocket money saved up, on action figures I’d pose in epic battles across my bedroom…
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Be aware and stay safe
I’m not much of a news fan. But the last few days have been insane. I won’t go into detail, but here in the UK it just seems to be getting worse as the days go on. (and yes there are also people who will be like “BUT YOU STILL HAVE IT GOOD HERE, LOOK…
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It’s a real testament…
If you ever read or hear those words uttered to you. You know full well that the person sharing them has been infected by the LLM bullshit infected our society. It’s weird cause I’ve been reading a lot of autobiographies from some of my favourite writers. More recently… Lunar Park by Bret Easton Ellis, who…
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Fictional Psychosis
On the 30th of October 1938 a radio broadcast based on a science fiction novel caused mass hysteria across New England… Orson Welles’s adaptation of War of the Worlds. The first part of the broadcast imitated news bulletins and announced that Martians had invaded New Jersey. There was a disclaimer at the beginning of the…
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Protect Ya Neck
Now if I could bust out some bars like the Wu-Tang clan. I wouldn’t be writing emails to you, my number one fan… That said. I fell asleep in what I can only believe is a pose that has managed to destroy my neck and shoulder for the 3rd time this year. (It doesn’t help…