2026 is the best push you’ll ever get as a creative to make work you’re actually in love with. Why? AI is eating everything. And I mean everything. It’s churning out blog posts, social media captions, email campaigns, video scripts,…

There’s this Hemingway quote that shows up on every basic bitch’s Instagram story next to a picture of a typewriter they’ve never touched and a whiskey glass they bought off of Amazon. “All you have to do is write one…

…had 47 browser tabs open like she was re-creating the matrix. Eyes half shut. Posture of someone who’d been clinically dead for twenty minutes and just decided to come back because her coffee wasn’t finished yet. Hair doing something ambitious.…

And the funny thing is, you paid for it too. The lie is so fucking obvious that I’m embarrassed it took me this long to call it out. In the MMO space. They told you that flashing income screenshots and…

Got a few people reply who were hesitant about getting Telegram, cause they thought I was going to do what everyone and their dog is doing, which is build an “app” on Skool. And frankly. That’s a valid question. Firstly.…

And you know what you gotta do. You need to take it easy. Then put on Friday the 13th (1980) cause it’s the best one in my opinion (Which also happens to be fact) and watch the camp counsellors get…

You walk into a coffee shop. It’s one of those coffee shops. The kind where the barista has a tattoo of a French press on their forearm and the menu board looks like it was written by a calligrapher having…

Got a few replies asking about what other things will be shared in that group. So I might as well drop the full menu. These are just a lot of notes and concepts I’m researching and building but it’ll cover…

It feels like an eternity since I sent the last email. Best friend didn’t die, which is obviously good and he also jokingly said that I’m supposed to die before him anyways… So it just goes to show that a…

…fish, chips, cup ‘o tea, bad food, worse weather, Mary fucking Poppins… ENGLAND! “I don’t like leaving my own country, Doug, and I especially don’t like leaving it for anything less than warm sandy beaches, and cocktails with little straw…

I’m heading back from London as I write and send this… Pick it up and read it over and over. It’s essentially about the wall street sociopaths who turned greed into a game (And what it truly reveals about human…

If you’ve been questioning what’s going on in the world and wanting a deeper dive into western society and how we’ve all been tricked and lied to… This will arguably be the best thing you watch in 2026. Marketers think…

One of my best friends nearly died a few days ago. We were hanging out, having a couple of beers and planning a little holiday together to see some family we’ve not seen in forever. That’s when it happened. He…

The last 24hrs and the next 24hrs are going to be touch and go. I’ll catch up soon. A few weeks ago someone asked about getting into this whole world of copywriting and what not. So here’s a challenge/thread that…

Don’t worry. No soap box rant today. Although I’ll probably be fast asleep after hitting a massive caffeine and stale cookies crash by the time you read this, so if this email makes even less sense than usual, that’s why.…

Here’s one of my favourite poems from my favourite poets… Roll the dice by Charles Bukowski: if you’re going to try, go all the way. otherwise, don’t even start. if you’re going to try, go all the way. this could…

Every blue tick wanker on Twitter and Facebook has suddenly become a rage bait merchant. And trust me. You’ve seen them. The verified accounts posting the dumbest, most inflammatory takes imaginable just to farm engagement. It’s especially popular on Twitter…

So this weekend I have to embark on a journey. The journey is deep. Not as wild as Shackleton’s famous advert for an Endurance expedition: “Men Wanted for Hazardous Journey Low wages, bitter cold, long hours of complete darkness. Safe…

So my main man Ben Settle just launched a mini course just over a week ago. Inside said mini course he shares some profound insights about polarisation and persuasion. Arguably it’s probably the best $20 I spent in a long…

You know what keeps me from losing my shit completely when everything’s going wrong? Gratitude. I know, I know. It sounds like something a wellness influencer would say while selling you a $47 journal with motivational quotes. Although it’s 2026…

January is a cursed month for me. I don’t know if it’s the moon, the stars, Mercury in Gatorade, or Cthulhu himself waking up cranky, but every January things go sideways. Shit breaks. People lose their minds. Plans implode. The…

This is gonna be quick. A friend of mine runs a group teaching economics and market movements to a hyper niche audience. Smart guy. Knows his shit. But today he asked me how to make his presentations more interesting. And…

We’re accelerating toward a culture where people take everything on the internet literally and it’s fucking terrifying. I’m not talking about your aunt who believes every Facebook post about how microwaving your phone charges it faster. I’m talking about a…

Everyone’s sprinting. Hustle culture. Move fast and break things. Ship it yesterday. Grind until you collapse. Speed speed speed. That shit is exhausting. And you know what all of this generally gets you? Burnout. Shitty work. Mistakes you have to…

Part of my plan to take over the world this year involves going full caveman with my phone situation. I’m talking dumb phones, baby. The shitty little Nokia bricks that can barely send a text message without setting on fire.…

There’s this scene in True Romance. Alabama. Bubblegum popping, Elvis worshipping, sweet as American pie Alabama… Sitting her ass down across from a mobster who’s about to turn her face into hamburger meat because she knows where the stolen cocaine…

My homeboy Mike from Peaceful Profits, aka the only non-ai infected ghostwriting and training place left on the web (Probably) dropped this absolute banger of an email and so in good old fashioned homage. I’ll be sharing some of it…

With all of the AI fuckery being forced into our faces over the last few years. Trust from a consumer point of view is waaaay down. I mean down down. Like lower than the lowest limbo stick down or whatever…

Hell yeah… New year. Same doomscroll impulse sneaking up and trying to drag you under… I get it. You open your phone and it’s immediate chaos again. I mean we’re only 6 days in and things look like they’re starting…

I think my brain must’ve collapsed cause I couldn’t even math properly yesterday. Although I did get some interesting responses to the previous email and it looks like you enjoy these types of write ups. So without further ado. The…