Sometimes we need to squeeze those trendy bastards for all they’re worth… But let’s talk about your addiction like the marketing junkie you are. We all know that hot spicy rush when we see the next big thing. We love that dopamine hit when we whip out our credit card for another course, plugin, or…

The internet’s drowning in a septic tank of A.I. generated horseshit. Perfectly formatted. Perfectly vacuous. Reading it is like licking the inside of a corporate bathroom’s hand dryer. The words look like words, sure. The sentences have subjects and predicates and all that grammatical foreplay, but they’re dead eyed mannequins wearing human skin suits. No…

Another Monday. Another goddamn wrestling match with your email service provider… There you are, bleary-eyed, first sip of coffee barely touching your lips, and already you’re navigating through seventeen different screens just to send a simple broadcast. Click here. Scroll there. Wait for this page to load. Check that box. Uncheck the other one. Why…

Sometimes your writing needs to be nice and polite and professional and all that responsible adult horsecrap… Then sometimes it needs to transform like The Hulk and turn your restrained voice into a raging monster of hyperbole that grabs people by their eyeballs and drags them right down the page and into your world. Exaggeration…

You know what most advertising copy does? It screams “buy this thing because it will clean your toilet right the hell now!” or “this gadget will immediately make your life 17% less awful!” That right there is amateur hour garbage. Today focused benefits are for cowards. The real magic happens when you shift people’s gaze…

I’m just gonna give a little shoutout to Jack Grapes For years he’s been teaching a thing called “Method Writing” and one of his core techniques is the literary equivalent of streaking… It’s basically you running naked through a field of words, while letting whatever bonkers thought nuggets tumble out of your skull meat and…

Spoiler: We’re all douchebags within a various degree. The world runs on a special fuel made from blended confidence and bullshit. The most dangerous predator in the business ecosystem isn’t the smart person. It’s the certain person and this applies in every aspect of the world we’re so happily sucked in to. Meanwhile, the person…

Me being the incredibly high IQ person that I am. Who everyone adores… I’ve happened to have one of those days, where I ordered £60 worth of food From a restaurant that is over 163 miles away, tucked away neatly in London. Now my local place it’s usually around £25-30 and within a few minutes…

I opened up ye ol’ social media this morning just before heading out. It felt like the Great Pancake Invasion of 2025 was going on. I clearly missed it was Shrove Tuesday. Every business owner I know and every influencer I saw was posting something about it being pancake day. Maybe it’s just a thing…

Sometimes your brain needs to breathe. I mean sometimes my “muse” is in sweatpants eating Cheetos with chopsticks while watching Reality YouTube at 3 am… If you think Shakespeare didn’t write dick jokes? You think wrong. This writing gig is hard, ass-chafing work that strips the emotional epidermis from your soul faster than a belt…

Dear Soon To Be Alpha Are you tired of women treating you like the human equivalent of room temperature mayonnaise? Exhausted from being ignored by society because your testosterone levels register somewhere between “houseplant” and “damp sock”? Sick of other men. Real men, getting all the respect, women, and prime parking spots? Good news! For…

…and 103 emails since I’ve had to restart this wacky list of misfits Getting my ass booted off a platform I enjoyed has definitely changed the way I view the whole online space. But the main thing I took away was: Nothing is promised and can be taken away without any explanation… So where you…

A dead coffee shop is not a good coffee shop (Even if the coffee is amazing) So I go there to get my daily bean juice fix and it’s silent. Like you can drop a pin silent. So I ask the owner if they’ve got any socials set up and with a quick google I…

There are no shortcuts. None. Zero. Zip. Nada. The tactics over principles mindset is a festering, pustulent lie that needs to be lanced and drained before it infects your entire writing practice. Tactics are the junk food of the writing world. Quick, satisfying in the moment, and ultimately hollow as a politician’s promise. Principles are…

Time is a finite resource. Not some magical renewable wellspring that gushes forth like a geyser of productivity while you smile beatifically at yet another “quick call” that stretches into the void of eternity. NOPE. It’s more like a precious, limited-batch artisanal bourbon that everyone wants to chug like it’s discount swill at a frat…

Look, let’s be honest here (because why the hell not, right?) When your client work dries up like a slug on hot concrete. Poof, gone, kaput… Adios income stream. You have choices. Terrible, wonderful, absolutely batshit choices. And don’t get me wrong. This was my choice. Clients were amazing, but hey. I gotta stand on…

Let’s cut the bone straight up. Perfection isn’t a destination. It’s a cult. It whispers sweet nothings like “Just one more edit” and “You’re not ready yet” while it pickpockets your momentum. Perfection is a taxidermied owl. Looks wise. Is dead inside. Progress is a raccoon on Red Bull. Ugly. Alive. Ripping up your trash.…

Let’s talk about the future… You know? that thing we were promised would have flying cars and robot butlers? Turns out it’s just a tide of ChatGPT diarrhea flooding Amazon with “how-to” guides written by algorithms that think poison ivy is a salad green… Here’s a fun case for a Sunday Some chucklehead decided “expertise”…

Let’s talk about the sorcery of words… Alchemy isn’t dead. It’s just traded its alembics and philosopher’s stones for pens and Google Docs. Think about it this way… Base metal? Your half-baked ideas, rotting trauma, and that weird dream about lasagna that somehow came alive. Gold? Sentences that make strangers weep, snort, or fist-pump like…

It’s okay to have some down time. The hustle bro culture has burnt out a lot of people. And yeah if you do work that you love that is amazing… But don’t become a slave to the grind. It’s exactly why I’m sending this at nearly 11pm my time. I decided this Friday was my…

Evert now and then I’ll get a question about how to start. So let’s cut through the prepocalypse… You want to be a writer? Painter? Nude accordionist? Cool. Here’s the secret, strapped to a rocket and aimed at your excuses… Start before you’re ready. The smart ones? They’re still stuck in the “research phase.” Reading…

The nails hammered in with the finality of a judge’s gavel… bang, bang, bang. Inside? Ghostwriting. Your ghostwriting. That spectral little fucker you’ve been feeding for years, shovelling your voice into its gaping, incorporeal maw. (Poof. Gone. Like a fart in the church of getting paid) And honestly I still don’t know how I feel…

People want your songs played at their funeral. As you might’ve seen. Kanye West has been going off the rails over the last few weeks. From parading his wife Bianca Censori practically naked at the Grammys. To getting banned off of Twitter for promoting a white t-shirt with a nazi symbol on it, while shamelessly…

Unless the internet isn’t your thing… You might’ve heard of Lily Phillips, whose viral OnlyFans challenge a little concerned and rightly so a few weeks ago. Now I’m not gonna get on a soap box tell you that she shouldn’t have done something as wild as that. After all, she’s an adult and if she…

You don’t start Sundays talking about psychoanalytic theory. But here we are… I’m feeling a little more human today but my brain still feels like it’s been punched from the back of my skull. Anyways. It’s 1953. Donald Winnicott. British baby-whisperer, Freud’s angrier cousin, dropped a nugget of truth that still rings true today 72…

This flu has whooped my ass I slept 12+ hours which is a new record for me in general And my brain feels like mashed potato …So I’m just trying to get a bit of reading done in between sleeping I’m re-reading this gem right here And once you start, you can’t stop Hope you’ve…

I posted this in a little group on Twitter… I coach them on how to take every day articles, news and anything pop culture and turn it into a humour piece. Which you can use to send out anywhere to entertain the souls that follow you. Now check out the link below and then come…

Every now and then I get asked the question: “What do you do and how do you do it?” Now if you’re reading this. You know it’s an email and it’s a simple silly email. That’s the whole thing but lemme give you a little more meat/context… It’s a business model that’s simpler than microwaving…

Emotions are uncomfortable. And there seems to exist this habit online that when people experience or display an emotion that makes us uncomfortable we feel the need to either, minimise it, challenge it or even correct it. No platform is removed from this. Not Facebook, Twitter, LinkedIn, Instagram or even in Email. So when you…

It’s not a secret that I love Lee Child and his writing And today I spent the day binging the Reacher series to get ready for season 3 that’s out on the 20th of this month… Now today I didn’t want to do any work or writing or whatever and frankly didn’t want to exist…