Stephen Walker — Opinionated Ad Man, Writer, Author, Professional AI Hater, Marketer and Trader.
-
How to support the writers in your life (hint: it involves murder)
You want to support the writer in your life? Great. Here’s how… Grab a stake and drive it straight through the heart of the digital vampire currently draining the life out of all of us. I’m talking about Generative AI.…
-
Oh. The world is on fire again.
The world is on fire even more now and I’m so tired of pretending everything’s fine. It’s like we just can’t catch a break this year. Things go from bad to worse to Worcestershire sauce levels of unpronounceable disaster and…
-
Mastering the attention economy
Remember when we used to mock those ridiculous Facebook posts? “If you were a bread, what bread would you be?” or “Comment your birthday month and I’ll tell you which Disney princess you are!” We’d roll our eyes at the…
-
How to monetise disrespect
Now apparently this is true and even if not. It’s hilarious. Sometimes the universe presents you with an opportunity to be absolutely, magnificently petty. And when that moment comes, you have two choices… Take the high road like a boring…
-
The cardinal marketing sin that makes you look like a clown
Let me tell you about the marketing equivalent of putting pineapple on pizza, except worse, because at least that’s consensual… It’s opting people into your email list without their explicit consent. I don’t care if they bought something from you…
-
This will get you thinking
“There are two kinds of pain in this world. The pain that hurts, the pain that alters.” One of my favourite quotes from a movie. That movie is The Equalizer 2. TL;DR it’s what John Wick should’ve been. Anyways. This…
-
Be like Josh
I know the world feels like it’s circling the drain most days. Open social media and it’s rage bait, grifters, and people filming themselves pretending to care about things for clicks. Then there’s the performative empaths doing things like it’s…
-
Why nobody reads your copy
Thought I’d hit you with a little bit of direct response shenanigans today, mainly cause my brain is mush. Ever notice how sending an email these days feels like shouting at a wall, hell… Even social media posts tend to…
-
Please reach out.
I know this world is a cold place a lot of the times. But it can also be a beautiful place if you let it be. Sadly today. A friend I work with got the call that nobody wants to…
-
Double down on this one thing going into next year
I’m busy thumbing this email while on the last train back home. If it sends, it sends. The signal is meh. I had a catch up with a friend who I’ve not seen in forever. We shot the shit, had…
-
The Hail Mary for Artists In 2026
2025 has been wild. The internet has shifted massively, especially on social media and the overall social side of things. Artists have become commoditised and the majority of us saw this coming (Writers of all types, painters, musicians etc) The…
-
Dig Bick Energy
There’s a new type of energy floating around social media, and it’s not the good kind. I’m calling it “Dig Bick Energy” The not-so-nice flaccid cousin of Big Dick Energy. Instead of confident competence, it’s just digging into topics you…
-
Be the big spoon for your content
Some days you don’t feel like writing. The well feels dry, the ideas feel stale, and you’re convinced you’ve already said everything worth saying about your particular corner of the universe. Today is one of those days for me. Although…
-
Make zoom fun again
I’m still sick as a dog right now. The kind of sick where breathing feels like a conscious effort and my voice sounds like I’ve been gargling gravel for sport. Although I’m just being dramatic cause drama makes email writing…
-
How white stuff saved my sleep deprived brain
Give me your tired, your sleepless, your weary minds yearning to think clearly… And I’ll remove brain fog and all of the icky gross shit that is tied to it. Although firstly: This isn’t medical advice and if you do…
-
Living under a rock is fun
I must’ve been living under a rock the size of Montana because I just watched the first episode of Yellowstone and holy shit, where has this been all my life? Kevin Costner as a modern day cattle baron who owns…
-
Cry Baby Monday
It’s 6 AM on Cyber Monday and Karen from accounting is already having a nervous breakdown in the break room because the flash sale on artisanal dog sweaters ended at 6:01 AM and she “literally cannot function” without securing a…
-
Slop Evader – cause the internet has become a wasteland
If you want a portal back to when the internet wasn’t exceptionally shit, this browser extension will be a must have. With the mountains of AI generated trash being blasted into cyberspace since every “creator” made ChatGPT their entire personality,…
-
Not the good cult…
Jokingly and for fun content. A lot of us talk about our own little cults we’ve grown. (This email list as an example…) Which in a nutshell is just a bunch of awesome humans who love my rants and ideas…
-
I’m ready for the end
It’s weird writing this. I don’t usually scroll social media for long periods of time and that’s just the way I’ve always been. Although today I thought I’d have a little poke and prod around. Just over 4ish hours of…
-
Sex, Drugs, and Cocoa Puffs
If you’re fan of the insanity of pop culture like I am. Chuck Klosterman will hit you with cultural autopsy of epic proportions… Chuck is someone who understands that the stupid shit we obsess over reveals more about humanity than…
-
Before we become that stupid…
Here are 3 lessons to learn from that film Idiocracy. The thing is. Idiocracy was supposed to be a comedy. It wasn’t supposed to become an instruction manual. But here we are in 2025, watching Mike Judge’s dystopian satire play…
-
A friend needed the sauce.
A good friend of mine decided to jump into the world of email marketing and building her cult around the things she loves and enjoys. So I put together a tailored document for her to follow. There is nothing new.…
-
Approaching Dystopia
I hate to sound like Baba Vanga But we’re approaching some weird dystopian nightmare, a lot quicker than we anticipated. And as much as I sound like I’m beating a dead horse about AI. I’m going to have to keep…
-
We need more of this
If you’re having one of those days. Go give Ari some love. I’m a massive lover of music, especially old school hip hop. What Ari does is, he goes around NY creating live beats and the musicians that pop up…
-
The 10th circle of marketing hell…
So I’ve been scooping around some of my notebooks where I’ve studied some classic works and poems. Dante missed one when he mapped out the circles of hell. He couldn’t have predicted the 10th circle… The one we’re all being…
-
It’s okay if you’re not okay.
This is a quick one today. So remember this… Writing can be an escape. Writing can be an act of optimism. Writing can be an act of resistance. Writing can be rage, spite, power. It can be the way out,…
-
The disgusting little “content habit” that makes me unfollow instantly.
If you do this, you’re not a creator you deem to be. I’d just call you a rolling public hazard instead. It fees like only last night I doom scrolled for exactly nine minutes and watched no fewer than seven,…
-
My next character arc
A buddy just dropped a Steam gift in my lap like it’s no big deal. He knows I’ve been sick as a dog lately. The gift? ARC Raiders. I accepted it. Of course I fucking accepted it. I’ve got the…
-
Remembering 1999
I had the cruelest dream. It’s 1999. Saturday morning. Sun’s slicing through the blinds like it’s got nowhere better to be. I roll out of bed, boxers half mast, hair looking like I lost a fight with a lawnmower. Stumble…